article thumbnail

AI Is Not Your Savior In Social Listening

Forrester IT

You’re hearing with increasing frequency that social listening platforms (SLPs) are incorporating artificial intelligence and that AI may eventually unburden humans from heavy social data management and analysis. The reality: This is exaggerated.

Social 340
article thumbnail

Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We would be able to search and get feedback on restaurant or social trends about recipes and food and surf that back to us or to our customers.”

B2B 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Leveraging AI/ML to Drive CX Business Outcomes Proactively

TM Forum

Meeting the rising customer expectations and managing the CX is more and more challenging as they are more inclined to interact with companies in a social digital way. To do this successfully, cutting-edge technologies such as artificial intelligence and advanced data analytics have to be leveraged in the CX measurement system.

article thumbnail

Art Offers An AI Reality Check For Martech

Forrester IT

Hanging prominently in the Museum of Modern Art (MoMA) in New York City is a giant infographic that explores the physical, technical, and social components of modern artificial intelligence.

article thumbnail

Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130
article thumbnail

Explore Computer Vision To Boost Your Brand

Forrester IT

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.