The ever-changing pressures of running an Instagram business
Vox
JUNE 23, 2021
Rachel Reichenbach likes to joke that she is the overlord of an internet frog cult. Reichenbach, who is also a full-time college student in California, began selling keychains, pins, plushies, apparel, and other paraphernalia of her amphibian sketches in 2019, and as her Instagram audience grew, so did her sales.
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