Forrester IT

APRIL 13, 2018

Account-based marketing (ABM), demand generation, social selling, channel marketing, go-to-market strategy, marketing mix, campaign execution and almost anything that today’s B2B marketer worries about hinges on having relevant content that engages your buyers. My colleague, Ryan Skinner, defines content marketing as: A marketing strategy where brands create interest, relevance, and relationships with customers by producing, […].

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B2B Strategy Social 294

Dataconomy

APRIL 13, 2018

By now, any data professional worth his or her salt should know about the General Data Protection Regulation (GDPR). This EU law, set to be enforced in May 2018, has sent shockwaves (and a fair bit of fear) across many industries and professions. But, perhaps the one area set to. The post How GDPR Will Affect Data Science appeared first on Dataconomy.

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Data Industry Big Data Trends 77

Scott Lowe

APRIL 13, 2018

As part of the transition into my new role at Heptio (see here for more information), I had to select a new corporate laptop. Given that my last attempt at running Linux full-time was thwarted due primarily to work-specific collaboration issues that would no longer apply (see here ), and given that other members of my team (the Field Engineering team) are also running Linux full-time, I thought I’d give it another go.

Dell 60

Dell Linux Intel Wireless 60

Future of CIO

APRIL 13, 2018

Many IT organizations still get stuck at the lower level of maturity. Old IT thinking cannot move fast enough in the era of the digitalization. Digital CIOs today need to have both business acumen and technological understanding to become the trustful business partner. They must be able to fix these IT management flaws in order to improve IT performance and maturity in order to get digital ready.

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How To Resources Engineering Strategy 49

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Future of CIO

APRIL 13, 2018

Modern corporate boards play significant roles in guiding businesses toward the right direction and achieve expected business results. Due to the “VUCA” characteristics -Complexity, Uncertainty, Ambiguity, and Velocity of the Digital Era, the directorship in any organization must have the agility to adapt to changes and build abilities to advise, inspire and motivate a group of people toward accomplishing shared visions and goals.

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How To Strategy Government Agile 40