Who’ll blink first: The world’s largest music company or TikTok?
Vox
FEBRUARY 13, 2024
At the end of January, when Universal Music Group (UMG) failed to negotiate a new licensing deal with TikTok , it removed its entire music catalog from the app. UMG said it made the decision because TikTok offered to pay only a fraction of the rate that other social platforms offer. And UMG says, TikTok is trying to bully us.
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