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10 Ways a Cross-Platform eBook SDK Can Help Publishers

Kitaboo

In today’s highly disruptive and constantly evolving mobile app development world, publishers try to take advantage of being present on multiple platforms, including Windows, Apple App Store, or Google Play Store. SDK or a Software Development Kit plays a significant role in publishers’ efforts to monetize content. Convenience.

eBook 146
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Strategic positioning in the flow economy: 3 action steps

Trends in the Living Networks

Walk into a youth hostel or budget hotel in any exotic country around the world, and you’re more than likely to see someone reading a guidebook from Lonely Planet, the dominant global brand in budget travel. Strategic positioning in the flow economy. The six elements of the flow economy.

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How Blackstone became the darling of grill TikTok

The Verge

And it wasn’t really the pandemic that did that, or TikTok, it was really that we started doing TV advertising. And so I brought in some people who knew a lot about TV advertising and marketing, and I said, “I’m gonna spend money on TV. When we spend money, it’s for advertising. Blackstone has its own video apps and programming.

Retail 96
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New CIO appointments in India, 2022

CIO Business Intelligence

Roopesh Pujari has been promoted to CTO at marketing and advertising firm Publicis Groupe India. In his new role, Pujari will steer development of the company’s technology capabilities in India, including expansion of cloud solutions, platform integration, capability and capacity building, and streamlining partners. January 2021.

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The mess at Medium

The Verge

The employee previously found that Medium had somehow added Biden as a writer on 10 “garbage publications,” as well as at least one software development blog. Publication budgets were cut — and then cut again, and again. Publication budgets were cut — and then cut again, and again.

Journal 128
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The hidden trackers in your phone, explained

Vox

Your phone is the ideal tool for advertisers and data brokers, both as a means of collecting your information and serving you ads based on it. Software development kits, or SDKs, are used by app developers to build profiles of its users. Without SDKs, developers would have to build those things entirely from scratch.