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Nine AI Marketing Use Cases That Have The Potential To Deliver Business Value

Forrester IT

The use of artificial intelligence (AI) in specific marketing applications such as programmatic real-time bidding is now commonplace. Although marketing has yet to adopt it more broadly, new use cases are gathering momentum.

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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 Having been very acquisitive over the years, Sysco found itself burdened with a lot of on-premise data centers and legacy applications.

B2B 94
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AI for everyone - How companies can benefit from the advance of machine learning

All Things Distributed

In the case of artificial intelligence (AI) and machine learning (ML), this is different. Personally, I think – and this is clearly linked to the rise of AI and ML – that there has never been a better time than today to develop smart applications and use them. Because three things are coming together. That is understandable.

Company 149
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Startup founders at new 5G Open Innovation Lab explain how they’ve adjusted to the COVID-19 crisis

GeekWire

The lab is accepting applications for its fall and spring 2021 cohorts. Numurus offers B2B connectivity solutions between edge devices and cloud services focused on industrial and defense applications. For a sensor or robot company, NEPI is the secret sauce that gets its commercial application to market and more profitable!

Software 135
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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

B2B 130
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Introducing Autonomous Finance: Forrester’s New Research On Algorithm-Based Financial Services

Forrester IT

People’s lives are becoming ever more automated as millions of algorithms make decisions — and, in some cases, take actions on those decisions — on behalf of a consumer.

Financial 321