Improve Customer Experience With Artificial Intelligence
MAY 1, 2019
A good understanding of customers is the first step toward an excellent customer experience, and leveraging artificial intelligence (AI) can help accelerate this understanding. Ekholm shares a five-step methodology for how application leaders can use AI to get faster, real-time understanding of customers. Application leaders should lead the CX initiative together with a dedicated CX leader, or a customer service or customer relations lead, or the chief marketing officer.