How Blackstone became the darling of grill TikTok
The Verge
JULY 20, 2021
So of course, I wanted to know: where did the Blackstone come from? And it wasn’t really the pandemic that did that, or TikTok, it was really that we started doing TV advertising. And so I brought in some people who knew a lot about TV advertising and marketing, and I said, “I’m gonna spend money on TV. So I bought one.
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