The art of selling: IT budget approval made easier
CIO Business Intelligence
DECEMBER 12, 2023
Sitting in this selling seminar, my persuasive difficulties with the CEO and CFO became immediately apparent to me. These days artificial intelligence has the full attention of the C-suite and board. I first heard the phrase, “Find a need and fill it,” some years ago at an “art of selling” presentation by a super salesman.
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