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Data-Driven B2B Marketing Themes for 2024

Fountainhead

AI tools are being increasingly used to enrich customer data; not just to add missing contact information and addresses, but to uncover individual customer use-cases, jobs-to-be-done, existing tech-stacks, previous purchase history, social network engagement and more. to add to customer profiles.

B2B 130
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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

However, the problem of identifying and predicting churn can differ between B2B and B2C customers. In this paper, we review a number of B2B churn prediction solutions from other domains, and draw lessons from B2C markets to prepare a framework for B2B churn prediction for India and South Asia markets. IBM blog figure 1.

B2B 130
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5 B2B lead technology strategies for 2018

Galido

Information Technology Blog - - 5 B2B lead technology strategies for 2018 - Information Technology Blog. Marketing is an evolving skill however certain standards remain irrespective of whether or not we’re knocking on doors or picking up the phones or creating virtual content material for distribution on our social media channels.

B2B 60
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Q&A with former Zillow CEO Spencer Rascoff on his new SPAC that just raised $350M

GeekWire

It could be in a number of different sectors in tech — direct-to-consumer, e-commerce, ad tech, B2B software, e-commerce marketplaces, real estate, travel. We intentionally kept this pretty broad in order to cast our net wide. The company will probably be high growth.

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We asked 24 startups in the new Techstars Seattle class about how AI is impacting their business

GeekWire

GeekWire Photo / Nate Bek) Canopy The pitch: A platform for social media creators to ask questions, gain industry insights, and talk in a safe space. ” Unplugging in Seattle: “There are a couple of cricket nets and clubs that I found here in Seattle,” Menon said. ” Canopy co-founder Ayomi Samaraweera.

Tools 92
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List of the world’s top female futurists (Update #5)

Trends in the Living Networks

At the market research firm she specializes in the future of finance, working mainly with brands in B2B and financial industries. She led a research project on the Future of Data and investigated topics such as 3D printing, social enterprise, and the evolving role of the state. Reyhan Huseynova. Location: Azerbaijan. Ayesha Khanna.

Study 148