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Get It Together — Now Is The Time For Marketing Resource Management

Forrester IT

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. First, the most glaring and acute issue is that the 2020 pandemic forced companies […]. Why Do Marketers Need MRM?

Resources 195
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Now Is The Time For Marketers To Invest In Marketing Resource Management

Forrester IT

A tool or suite of tools that enables marketers to manage planning and budgeting, project and program management, collaboration and calendaring, content production, asset management, and performance analytics. First, the most glaring and acute issue is that the 2020 pandemic forced companies […]. Why Do Marketers Need MRM?

Resources 195
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Marketers — Considering Investing In An Emerging Channel?

Forrester IT

Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession.

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How gen AI is joining the holiday shopping season

CIO Business Intelligence

of B2C customers voted for Automation and AI as the top feature of support software. Gen AI makes advanced analytics and content creation capabilities much more accessible to companies that don’t have the staff or the budget to invest in traditional, resource-intensive AI initiatives.

Retail 93
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The most promising pitches from Techstars Seattle Demo Day 2024

GeekWire

Three of the ten startups in the accelerator that year (Remitly, Outreach, Zipline) went on to become billion-dollar companies — a 30% unicorn rate. This year’s cohort, under the direction of managing director Marius Ciocirlan , doubled in size to 24 companies. But the 2024 group may have a chance.

B2C 111
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How to hire the right product manager for your IT needs

CIO Business Intelligence

Product managers aren’t a new job category by any means, but this shift means that they’re newly prominent and important to many companies’ strategies. Many aspects of their work involve connecting and bridging different teams and disciplines, striving for the success of the entire company,” she says. Yes, data is important.

CTO Hire 101
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Facebook’s Latest Earnings Report Should Not Alter Marketers’ View Of Social Ad Spending

Forrester IT

Facebook’s Q2 2018 earnings call was not well received by investors as evidenced by the stock’s 19 percent price drop equating to the largest-ever loss in market value in one day for a US traded company.

Social 186