Taking a page from the B2C book to improve B2B product user experience
CIO Business Intelligence
JULY 23, 2023
When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for being complex and versatile, but not simple and universal. They can—and should. Nothing about that screams “delightful.”
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