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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for being complex and versatile, but not simple and universal. They can—and should. Nothing about that screams “delightful.”

B2C 76
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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. Enterprises can help their customers more efficiently by embedding the Order Support app into service interactions via bots, self-service actions for order tracking, and knowledge articles, the company added.

Cloud 94
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Verizon Business Group transforms customer and partner experience

TM Forum

With exponential growth came operational challenges due to a complex landscape spanning 10 lines of business as a result of reorganizing its wireline and wireless segments into a seamless enterprise. The North Star EA program modernized systems, boosted enterprise efficiencies, and ensured scalability.

Groups 130
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Today, those efforts are coming to fruition, positioning Henkel among the leading wave of companies adopting generative AI to not only optimize its businesses, but use it as a core building block of its strategic vision for the future.

SAP 135
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.

B2B 74
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Architecting Identity: Five Essential Elements of a Modern Customer Authentication Service

CIO Business Intelligence

While protecting enterprise assets using identity and access management (IAM) is important, companies also need to address the applications their customers use. Others are related to cloud-specific systems, like Azure AD B2C. In 2021, the Federal Trade Commission [1] received 2.8 billion in losses.