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Taking a page from the B2C book to improve B2B product user experience

CIO Business Intelligence

When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. While B2B user experience focuses on providing in-depth content and adaptability, the B2C user experience delivers ease of use and, in the best cases, customer delight.

B2C 94
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

Once candidates have completed the three prerequisite certifications (chart below), they must successfully pass the Salesforce B2C Solution Architect exam, which tests their ability to design and implement multicloud solutions, as well as their understanding of the Salesforce Customer 360 Vision and Platform.

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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web.

Cloud 98
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How gen AI is joining the holiday shopping season

CIO Business Intelligence

of B2C customers voted for Automation and AI as the top feature of support software. Customer support and service: Retailers are taking the chatbot experience to new levels by using gen AI to answer customer questions and guide them through the shopping experience in a more conversational and personalized manner than traditional bots.

Retail 115
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 times the size of the entire industry—estimated to be valued at $330 billion in the US alone, Peck says.

B2B 94
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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. Gearing up for change Headquartered in Dusseldorf with 50,000-plus employees, Henkel is more than a CPG enterprise.

SAP 138
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Schrodinger’s Open Banking

CIO Business Intelligence

Savvy US bankers are however pursuing “embedded banking” strategies by embedding their financial services within applications where their customers are doing business. This is taking two main forms: B2B (or B2B2C) via vertical solutions and, more directly, B2C via API “networks.”. The competition is Toast.

Banking 98