Who’ll blink first: The world’s largest music company or TikTok?
Vox
FEBRUARY 13, 2024
Rafael Henrique/SOPA Images/LightRocket via Getty Images Why Taylor Swift, Drake, and Bad Bunny have been muted on TikTok dance videos. At the end of January, when Universal Music Group (UMG) failed to negotiate a new licensing deal with TikTok , it removed its entire music catalog from the app. We’re not going to accept the low rates.
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