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Technology Short Take 153

Scott Lowe

This article contains some good information on IPv6 for those who are just starting to get more familiar with it, although toward the end it turns into a bit of an advertisement. Virtualization. And it’s publicly available on GitHub , although not licensed with a typical open source license. Networking. Start here.

Linux 74
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APML gains momentum – this could transform the personalization of advertising - Trends in the Living Networks

Trends in the Living Networks

is a meaningless term » APML gains momentum – this could transform the personalization of advertising Ross Dawson, October 2, 2007 1:45 PM US PT I’ve written before about attention profiling as one of the major trends in the online world. It is up to the ad networks and other online advertisers create clear value for users.

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The days of mass media are over - Trends in the Living Networks

Trends in the Living Networks

I virtually never watch TV, but I frequently watch programs on my video glasses. The real death-knell for mass media as we know it is advertisers’ desire for targetted advertising with measurable outcomes. For advertisers, this is extremely wasteful. We can read news or watch entertainment as and when we please.

Media 60
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Interview on MySpace and social media - Trends in the Living Networks

Trends in the Living Networks

Companies can reach people within the social media where they spend their time, far better than through traditional advertising. They are spending less time on TV and traditional media, and more on their relationships. Gaming is becoming a social and relationship space, absolutely not just for young people and geeks.

Media 60
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The IPTV landscape - Trends in the Living Networks

Trends in the Living Networks

The author is Mark Pesce , noted for being the co-inventor of VRML (Virtual Reality Markup Language) (which I was a big fan of when it came out – I wrote about it in my first book which came out in 2000) and his immoderate thoughts on the future of media – in other words an extremely credible commentator on an often muddied field.

Trends 60
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Creating the Future of Advertising - looking back to look forward - Trends in the Living Networks

Trends in the Living Networks

Specific symptoms include pricing pressures from a procurement mentality, increasing competition from adjacent industries such as the new digital media companies and strategy consulting firms, and a drive to the commoditization of advertising creative within the array of services offered by the advertising and marketing communities.

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Strategic positioning in the flow economy: 3 action steps

Trends in the Living Networks

In addition, Lonely Planet licenses its brand for a television travel series that is screened worldwide, and now it even publishes world music CDs. For example, newspaper publishers may frame their businesses as providing news to end-customers, and selling access to end-customers’ attention to advertisers. Virtualize.