You Need A Martech Reference Model – Here’s Why
Forrester IT
JULY 14, 2021
A question I often get from Forrester clients is: “Do you have a martech reference architecture that I can use to build my martech stack?” ” The short answer is no; but it’s not that simple. First of all, marketers should think in terms of an interoperable martech ecosystem, not stacks or platforms.
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