article thumbnail

Adobe Developments Signal Changes For B2B Content Workflows

Forrester IT

A year after the release of Adobe Firefly, B2B content workflows come into focus, with brand guidelines and broader participation possible in content creation and distribution activities.

Adobe 251
article thumbnail

3 Market Research Methods To Develop an Exceptional B2B CX Strategy 

IT Toolbox

The post 3 Market Research Methods To Develop an Exceptional B2B CX Strategy appeared first on Spiceworks. Here, Rick Kelly, CPO, Fuel Cycle, shares three qualitative market research tactics marketers should consider to gauge customer sentiments and level up their CX strategies. .

B2B 246
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The B2B Content Guide: High-Performing Campaigns Succeed Across The Buyer Journey

Forrester IT

Create an insight-driven B2B content strategy development that aligns to the campaign implementation process. Find out more.

B2B 329
article thumbnail

Buyer Insights: Findings From The 2021 B2B Buying Survey

Forrester IT

Forrester’s fifth B2B Summit APAC will be held in Singapore on 14 and 15 September 2021 through a live virtual experience. It will provide best practice research developed to address the unique challenges APAC B2B marketers face in these challenging and evolving times we live and work in.

B2B 285
article thumbnail

Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Key tactics for assessing the completeness, coverage, and consistency of B2B data. Critical integrations that fit directly into your sales processes and workflows.

article thumbnail

Define Your Payment Strategy For B2B eCommerce In China

Forrester IT

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 411
article thumbnail

The B2B Cross-Border Payments Market: What’s Hot In 2024?

Forrester IT

And the fast development of emerging technologies such as AI/ML and blockchain makes the competitive landscape competition […] This has enabled fintech firms to deepen their market penetration. In response, banks are playing a game of competition, collaboration, and, sometimes, acquisition.

B2B 391
article thumbnail

Pressure Points: How to Ensure Your B2B Pipeline Passes Inspection

This eBook highlights best practices for developing a pipeline management process that helps sales leaders and their team C.L.O.S.E you’ll see what we mean in this eBook) more revenue through data-driven prospecting, stage analysis, and subsequent sales enablement.

article thumbnail

16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy. Analysts and professionals alike tend to argue that account based marketing (ABM) is not new.

article thumbnail

3 Mistakes Organizations Make While Developing ABM Programs

The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems.