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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

Salesforce is adding new features to its Commerce Cloud that will help organizations embed digital commerce capabilities into sales, service, or marketing processes to drive more revenue, the company said on Tuesday. Cloud Computing, Enterprise Applications, Salesforce.com

Cloud 98
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Salesforce certification guide: Roles, paths, exams, cost, training, requirements

CIO Business Intelligence

To earn this cert, candidates should know how to maintain and modify Sales Cloud and Service Cloud applications; manage users, data, and security; and construct dashboards, reports, and workflows.

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Backcountry modernizes for the cloud era

CIO Business Intelligence

Despite nearly $1 billion in online revenue in 2020, the web-based outdoor recreational retailer was running its entire business on an outdated and unsupported e-commerce platform called ADT. The 3C roadmap: CDP, CMS, cloud. Of course, none of this would be complete without a shift to the cloud.

Cloud 98
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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

While the company was well into its cloud journey when the pandemic hit, such a seismic event for a food distributor called for a major overhaul of its strategic vision, R&D plans, and digital transformation, Peck says. Like most companies, Sysco traditionally ran its B2B e-commerce business in a bulk reordering fashion.

B2B 94
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Henkel embraces gen AI as enabler and strategic disruptor

CIO Business Intelligence

Its industrial B2B arm focuses on adhesives technologies, like Loctite, while its B2C consumer goods arm owns brands such as Dial and Purex. In trade promotion management, marginal optimization has a huge impact on the business, both top and bottom line,” says Nilles.

SAP 138
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Verizon Business Group transforms customer and partner experience

TM Forum

The Verizon North Star EA framework was built on three key pillars – Experience (customer, employee and partner), technology (market and industry trends), and financial viability; to support our business priorities. Verizon can now use actionable business intelligence to drive informed decisions and enhance the customer experience.

Groups 130
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Architecting Identity: Five Essential Elements of a Modern Customer Authentication Service

CIO Business Intelligence

Others are related to cloud-specific systems, like Azure AD B2C. In response to cloud-based customer experiences, more focus has shifted to authentication. Many digital platforms natively incorporate some CIAM elements. They may have a built-in user store supporting password authentication, for example.