The Verge

JANUARY 11, 2021

Peloton, a company known for its internet-connected bikes and treadmills, is wading into the Stop The Steal mess. The company is now preventing users from creating a #StopTheSteal tag from within the app, saying the tag does not “meet our guidelines” when a user goes to create it. Photo by Amelia Holowaty Krales / The Verge.

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The Verge

AUGUST 27, 2021

Peloton has dropped the price of its original Bike by $400, making it $1,495. While the company’s financial results certainly give it a reason to want to boost growth, this isn’t the original Peloton Bike’s first price drop. Peloton says it wants to lower the barrier of entry to its workout equipment.

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The Verge

APRIL 14, 2022

Peloton announced in a press release today (via CNBC ) that it plans to raise the cost of its all-access subscription for live and on-demand classes from $39 / month to $44 / month starting on June 1st, 2022. We want more people to be able to afford our hardware,” Peloton said in a press release.

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The Verge

SEPTEMBER 4, 2020

There are no two ways about it: the pandemic has been good for Peloton. Now, in a move likely intended to capitalize on this growth, Bloomberg reports that Peloton is planning to launch a new, cheaper treadmill. Bloomberg says Peloton will continue to sell the current Tread but rebrand it as the Tread+.

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The Verge

SEPTEMBER 8, 2020

Image: Peloton. Peloton has doubled its product lineup, announcing a cheaper treadmill and more expensive exercise bike. As a result of the launches, the original Peloton Tread has been renamed the Tread Plus ($4,295), while the original Bike keeps its name but has a lower price tag of $1,895.

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The Verge

MARCH 18, 2021

A child was killed in an accident involving the Peloton’s Tread Plus treadmill, Peloton CEO John Foley said in a note posted to the company website Thursday. Peloton declined to provide further details about the child, the incident, or the “handful of previous incidents” Foley referenced. Photo by Ethan Miller / Getty Images.

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Phil Windley

JULY 5, 2021

In Peloton Bricks Its Treadmills , Cory Doctorow discusses Peloton's response to a product recall on its treadmills. Rather than issuing the firmware upgrade to all treadmills, Peloton "bricked" all the treadmills and then only updated the ones where the owner was paying a monthly subscription for Peloton's service.

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