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MySpace's new strategy: building a new and valuable space in social content

Trends in the Living Networks

As it happens AllThingsD yesterday put up an interesting article Trying Out a Revamped Myspace which includes this brief video review - well worth watching: The essence of the new MySpace strategy is becoming a social content platform for entertainment that complements Facebook, which has long clearly won the social network battle.

Social 94
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How Blackstone became the darling of grill TikTok

The Verge

So of course, I wanted to know: where did the Blackstone come from? And it wasn’t really the pandemic that did that, or TikTok, it was really that we started doing TV advertising. And so I brought in some people who knew a lot about TV advertising and marketing, and I said, “I’m gonna spend money on TV. So I bought one.

Retail 96
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List of the world’s top female futurists (Update #5)

Trends in the Living Networks

Chung developed the curriculum and conducted training for the government’s in-house futures course, Futurecraft. She led a research project on the Future of Data and investigated topics such as 3D printing, social enterprise, and the evolving role of the state. Reyhan Huseynova. Location: Azerbaijan. Location: Beijing, China.

Study 148
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How Australia became the test bed for tech regulation

The Verge

The company, along with Google, was locked into a fight with the Australian government over something called the Media Bargaining Code, which would have required social platforms and search engines to pay news publishers for linking to their work. But globally, media’s traditional method of funding, being advertising, has been eroded.

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How effective altruism let Sam Bankman-Fried happen

Vox

Digital advertising has not made up for the collapse of print ads and subscriptions , and digital subscription models have proven hit or miss. Certain aspects of FTX’s operations did seem a bit noxious, particularly as its advertising and publicity campaigns ramped up. Of course not. Of course not.

Groups 108
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How Facebook helped Axios sell for $500 million

Vox

Tech companies aren’t the only players in the so-called “corporate social responsibility” ad market that has been around for years. Facebook is a massive net plus for us,” Axios CEO Jim VandeHei told me in 2020, when he was explaining why his company’s ad business was growing ahead of plan. For starters, many of them barely cover tech.

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The case for Broadband for All

Vox

They’re not into social justice,” she said. The current issue, of course, is that the classroom is in people’s living rooms and bedrooms. The FCC repealed net neutrality under his watch and has made multiple industry-pleasing moves. Riario, the Catskills librarian, is well aware this is a big part of the issue in her area.

Internet 128