Get Sirius About Customer Engagement Marketing
Forrester IT
APRIL 11, 2019
In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™. Mr. Reichheld […].
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