How to Get Started With Master Data Management
DECEMBER 4, 2019
Travelling from Christchurch to London, you’d never expect a stopover of 413,786 hours in Bangkok. Or a return flight that left prior to your departure date. A rather surprised traveler was offered both by an online travel portal in 2016. The story quickly went viral, demonstrating the impact that poor data quality can have. Poor data quality is the unintended consequence of data silos and a lack of data and analytics governance.