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Microsoft and VMware vet Paul Maritz backs social app built on promise of user privacy

GeekWire

Former VMware CEO and longtime Microsoft executive Paul Maritz is a major investor in True, a social app that vows not to sell or monetize user data. But he also has a longstanding interest in the intersection of technology and personal data, as reflected in his founding in 2003 of Pi Corp., President Donald Trump.

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The state of social networking software for the enterprise - Trends in the Living Networks

Trends in the Living Networks

Yet social networking is not just about friends and personal networks. Applying social networks in the enterprise is a sweet spot that has massive potential value. Spoke had a unique model at the time, providing both social networking applications inside the enterprise, as well as a public version of their application.

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Microsoft enters enterprise social network software - Trends in the Living Networks

Trends in the Living Networks

This squarely puts Microsoft into a space – enterprise social network software – that has previously been populated by Spoke , Visible Path , Contact Networks , and Tacit. Unquestionably, good software, well-implemented, can be a powerful enabler. See some screenshots here. The real value is harder to tap.

Network 60
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New LinkedIn deals - LexisNexis and Xobni - extend the reach of professional social networks

Trends in the Living Networks

Back in 2003 a number of corporate social networking applications were launched, notably Spoke, VisiblePath, and Contact Network Corporation. I knew all the players well, and Spoke was in fact the Gold Sponsor of the Living Networks Forum I ran in New York in December 2003. The LexisNexis deal is particularly intriguing.

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Enterprise Twitter – or how to tap social networks for expertise without using email - Trends in the Living Networks

Trends in the Living Networks

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application | Main | More media coverage of Enterprise 2.0

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Social networks, data mining, and intelligence - Trends in the Living Networks

Trends in the Living Networks

I have no doubt that the analysis techniques used on this data were primarily network mapping, using software such as Netmap , which I described in an earlier article on social networks and intelligence applications. Searching for patterns in this data is a network analysis application, and the state of the art is pretty good now.

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Social networks, intelligence, and homeland security - Trends in the Living Networks

Trends in the Living Networks

However social network analysis has been applied by intelligence agencies and law enforcement for decades. Interestingly, two Australian software companies are world leaders in applying social network analysis in these domains. Insurance and retail fraud are other important applications. This is a field set for massive growth.

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