Trends in the Living Networks

MARCH 18, 2007

In essence, he says that there isn’t enough money in advertising for more than a handful of content businesses to make good money. Mainstream media can still price their advertising at a reasonable price, but not the emerging players. Matt Terenzio says that we will move towards “true value” in how advertising dollars are allocated.

Advertising 60

Advertising Trends Network Media 60

Trends in the Living Networks

SEPTEMBER 20, 2006

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Interview on MySpace and social media | Main | Can technology create world peace? I’m advertising online, through word-of-mouth, and it makes also sense to put this on my blog too.

Advertising 60

Advertising Trends Network Media 60

Trends in the Living Networks

SEPTEMBER 12, 2006

I talked about how social media is unleashing our latent humanity, by providing us with new ways of interacting and relating. We are exploring and discovering who we become as individuals and a society through using the new tools of social media. Free chapters) Implementing Enterprise 2.0

Media 60

Media Social Trends Network 60

Trends in the Living Networks

APRIL 9, 2008

I see a parallel path to browser-based social networking. From its early beginnings with sixdegrees.com in 2000, it took until 2007 for social networking sites to work out the basics of what people found compelling and were comfortable with, leading to a broad-based uptake of social networking sites.

Network 60

Network Social Mobile Trends 60

Trends in the Living Networks

AUGUST 28, 2007

It’s another issue to uncover which are the most relevant social networks for your professional life, and to use these effectively. As such, it often makes sense to belong to specialist social networks. Licensed physicians go to each other for advice, and get access to relevant content. The answer is: it is if you want it to be.

Network 60

Network Social Trends Media 60

CIO Business Intelligence

JUNE 13, 2023

One potential algorithm, for instance, might be a digital drinking license that would guarantee that a beer buyer was over 21 years old without revealing their birth month, day, or even year. Main constituents: Enterprises like medical care or banking that deal with personal information and crime.

Tools 145

Tools Development Software Development Airlines 145

Trends in the Living Networks

SEPTEMBER 25, 2007

Value is increasingly seen as shifting to social networks. Media – as in the flow of information – is increasingly between people rather than in a hub and spoke arrangement, which makes social networking platforms central to value creation. Social networking platforms have figured out what works.

Network 60

Network Social Trends Microsoft 60

Trends in the Living Networks

APRIL 16, 2008

. * A growing proportion of media revenue would be generated by advertising, as opposed to paid subscriptions. But the jury was still out on the form that advertising would take. One of the fundamental questions is about the personalisation or customisation of advertising and of media," Mr Dawson said.

Media 68

Media Trends Network Advertising 68

Trends in the Living Networks

FEBRUARY 2, 2007

» Ad:tech Sydney: Keynote session – The New Media Mix Ross Dawson, February 2, 2007 10:00 PM US PT Ad:tech has been the main event in town in advertising and technology for 10 years now, running conferences first in New York, San Francisco, Chicago, Miami, then Europe and Beijing. Free chapters) Implementing Enterprise 2.0

Media 60

Media Trends Network Advertising 60

Trends in the Living Networks

DECEMBER 17, 2008

Social change tends to be faster in a downturn. Sophisticated and with a social conscience, Gen Z has never lived without the internet or mobile phones. Companies become social. In 2009, companies will truly embrace social networks, blogs, and other Web 2.0 Now over 100 million users are socializing using Facebook.

Trends 92

Trends Network Media Social 92

Trends in the Living Networks

AUGUST 15, 2007

Another example in the media sector which we are currently exploring is examining the rich networks between advertisers, ad agencies, media buyers, and publishers. The network map above provides a representation of radio and TV license ownership in Australia. Networks are no different.

Analysis 60

Analysis Network Media Industry 60

Trends in the Living Networks

FEBRUARY 27, 2008

Main | Great review of Enterprise 2.0 NineMSN earns $99 million), surveys of corporate activities in online advertising (e.g. He points to companies such as 3eep, which provides a sports social network site, and Vibe Capital, which has developed Minti.com as a parents’ forum run from Perth but with a global footprint.

Journal 60

Journal Trends Network Media 60

Trends in the Living Networks

FEBRUARY 28, 2008

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Great review of Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0

Trends 60

Trends Network How To Media 60

Trends in the Living Networks

SEPTEMBER 19, 2007

It includes the following chart to illustrate its key point that growth in online advertising is far from matching print newspaper advertising revenues (see comments on the chart later in this post). Free chapters) Implementing Enterprise 2.0 If you are unable to charge for your content, that dictates your choices.

Trends 60

Trends Network Advertising Media 60

Trends in the Living Networks

AUGUST 10, 2007

Advertising Google pays News Corp a minimum of $900 million until 2010 to provides ads on MySpace and other Fox Interactive Media properties. ITV offers viewers ‘mobile coupons’ linked to advertisements. Hugo Chavez does not renew the license of the popular Radio Caracas TV. Free chapters) Implementing Enterprise 2.0

Media 60

Media Trends Network Industry 60

Trends in the Living Networks

JANUARY 30, 2007

We’ve seen the rising prominence of network partly in how “social networks” has become one of the hottest phrases on the planet, describing the extraordinary phenomena of MySpace, YouTube, Second Life, Wikipedia, and a host of other new tools. Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0

Network 90

Network Trends Media Social 90

Trends in the Living Networks

JULY 1, 2007

Ross is author most recently of Implementing Enterprise 2.0 , the prescient Living Networks , which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). Free chapters) Implementing Enterprise 2.0

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

JUNE 18, 2008

Description: Global mobile and web-based community, including social networking and messaging such as IM, email, text and photo sharing. Description: Enterprise wiki with 5,000 clients in over 80 countries. Has licensed the platform in Australia, Canada and Germany, and is also run as a stand-alone social network.

Applications 107

Applications Social Video Network 107

Trends in the Living Networks

JANUARY 17, 2007

The real death-knell for mass media as we know it is advertisers’ desire for targetted advertising with measurable outcomes. For advertisers, this is extremely wasteful. For advertisers, this is extremely wasteful. Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0

Media 60

Media Trends Network Social 60

Trends in the Living Networks

OCTOBER 23, 2007

Consider, for example, the death of long copy advertisements, the appearance of shortened versions of classic books and, my own particular favourite, executive summary versions of children’s stories for the time pressed parent to read to their multitasking toddler.” Free chapters) Implementing Enterprise 2.0

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

OCTOBER 4, 2007

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « APML gains momentum – this could transform the personalization of advertising | Main | Fifth anniversary of Trends in the Living Networks blog! Free chapters) Implementing Enterprise 2.0

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

AUGUST 5, 2007

Social networks as an inflection point » The future of video search Ross Dawson, August 5, 2007 4:21 PM US PT One of the transformative technologies over the next 5-10 years will be improved video search. Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0

Video 60

Video Trends Network Media 60

Trends in the Living Networks

SEPTEMBER 20, 2006

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Job advertisement: Exceptional Executive Assistant/ Professional Support | Main | Giving structure to citizen journalism » Can technology create world peace?

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

APRIL 9, 2006

Blogging, podcasting, and internet TV change the rules for media and advertising. Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Innovations are copied in the blink of an eye.

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

FEBRUARY 23, 2006

At a broader social level, the presence of cameras—often video cameras—in many mobile phones today means that incidents, accidents, and misbehavior can be seen by all, whether or not a television crew is there to capture the moment. On a broader level, advertising agencies have been reluctantly placed in the vanguard of fee transparency.

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

NOVEMBER 17, 2006

Ross is author most recently of Implementing Enterprise 2.0 , the prescient Living Networks , which anticipated the social network revolution, and the Amazon.com bestseller Developing Knowledge-Based Client Relationships (click on the links for free chapter downloads). Free chapters) Implementing Enterprise 2.0

Report 60

Report Trends Network Media 60

Trends in the Living Networks

FEBRUARY 28, 2006

In advertising and PR, major clients often appoint different agencies in each country or region, with one lead agency to coordinate global campaigns. Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0

Trends 60

Trends Network Media Social 60

Trends in the Living Networks

SEPTEMBER 2, 2005

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Google moves into print advertising | Main | The rise of online services exchanges » When is the next tech boom? Free chapters) Implementing Enterprise 2.0

Trends 60

Trends Network Social Media 60

Trends in the Living Networks

FEBRUARY 19, 2006

Consultants, lawyers, investment bankers, accountants, advertising creatives, and consulting engineers all find themselves across the table from their former peers, who know all the tricks of the trade. Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0 Free chapters) Implementing Enterprise 2.0

Trends 68

Trends Network Knowledge Base Media 68

Trends in the Living Networks

JUNE 27, 2008

« Keynote: building the networked professional firm | Main | Mobile social networking, meaning virtual networks bringing people physically together, will inevitably be a pervasive application » The information processing view of humanity. Certainly the new array of social media and Web 2.0 Keynote Speaking/Strategy.

Media 60

Media Network Social Meeting 60

Trends in the Living Networks

SEPTEMBER 27, 2007

Specific symptoms include pricing pressures from a procurement mentality, increasing competition from adjacent industries such as the new digital media companies and strategy consulting firms, and a drive to the commoditization of advertising creative within the array of services offered by the advertising and marketing communities.

Advertising 60

Advertising Trends Network Media 60

Trends in the Living Networks

DECEMBER 11, 2005

On a related note, St.George Bank ’s current “good” advertising campaign (“good with money, good with people”), was apparently based on research that showed that Australians didn’t respond well to overly positive self-descriptions. So why are Australian corporates so slow on the uptake on blogging? In June, we built News Lts.

Trends 60

Trends Network Media Social 60

The Verge

DECEMBER 10, 2020

Companies do it all the time when they see profit in it, whether it’s Hewlett-Packard’s spinoff of its enterprise business in 2017 or IAC’s spinoff of Match Group earlier this year. However, Bloomberg wrote early this year that Instagram generated more than a quarter of Facebook’s revenue in 2019, or about $20 billion from advertising.

Advertising 104

Advertising Financial Policies Course 104

Trends in the Living Networks

JUNE 28, 2006

About Ross Dawson Keynote Speaking/Strategy AHT Group Future Exploration Network The Insight Exchange Repyoot Recent Media Appearances « Announcing the Future of Media Summit 2006 | Main | Will mainstream advertising die? Mainstream media and social media feed off each other.

Media 107

Media Trends Network Social 107

Trends in the Living Networks

SEPTEMBER 7, 2007

One of anecdotes I told was about how Keith Reinhard, now Chairman Emeritus of advertising giant DDB Worldwide, has been a consistent innovator in advertising and professional services. This range of flavored drinking water for cats was created by DDB and is licensed to provide an ongoing revenue stream.

Trends 60

Trends Network Licensing Knowledge Base 60

TM Forum

AUGUST 9, 2022

Does this person like to buy only after having interacted on social media with his/her friends? Source: IBM explores telecoms blockchain with Indian regulator – Ledger Insights – enterprise blockchain. They only regard reciprocal edges as a sign of social ties between two individuals. Is a co-brand in pipeline?

B2B 130

B2B Data B2C IBM 130

Trends in the Living Networks

OCTOBER 26, 2007

Grow non-traditional advertising If you wanted to upset me, youd say were an advertising conglomerate. 46% of our revenue is in advertising, the rest is in other disciplines, including PR, communications, direct interactive, Internet. We want revenue other than advertising to account for two-thirds of our revenue.

Trends 60

Trends Network Google Industry 60