article thumbnail

CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester IT

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 439
article thumbnail

2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow. Second Era—Data and Video (2009-2019). By the end of 2019, nearly two-thirds of CSPs were experiencing commoditization in the B2C market.

B2C 182
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why being better partners will maximize CSPs’ opportunities

TM Forum

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.

B2C 130
article thumbnail

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Zoom Forfeits Goodwill By Failing To Secure What It Sells COVID-19 has crippled many companies, but one that surged, at least at first, was Zoom Video Communications, Inc.

Security 340
article thumbnail

The most promising pitches from Techstars Seattle Demo Day 2024

GeekWire

Techstars played 2-minute video pitches for each company at Demo Day, then conducted a short Q&A with CEOs on stage. That’s the promise of Planette, which is developing AI-boosted forecasting technology using the predictability of the ocean. Planette Planette co-founder Hansi Singh.

B2C 115
article thumbnail

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

“Digital Therapy” Reaches A Milestone: The FDA Just Approved A Prescription Video Game This week marked a major win for digital therapeutics as the FDA approved the marketing of the first game-based digital therapeutic device.

Examples 264
article thumbnail

Making self-service Network slice-as-a-Service a commercial reality

TM Forum

The Catalyst is championed by Telefónica and American Tower Corporation, with NTT Data as prime system integrator and supported by participants Akamanta, Blue Prism, Compax Software Development, MATRIXX Software, and Salesforce. this video. Edge-Core providing the top-of-rack switch and border-router white boxes.

Network 130