Redefine Omnichannel Success To Measure Performance Effectively
Forrester IT
SEPTEMBER 24, 2019
What should our omnichannel scorecard look like? What key metrics should be included? What metrics are we missing? These are some of the questions I often get from retailers. Retail performance dashboards will most certainly include touchpoint-focused, point-in-time metrics such as online conversion rates. These are valuable measures, but conversion rates alone do not give […].
Let's personalize your content