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Agile Marketing: Cui Bono?

Forrester IT

There’s no mystery as to who benefits from agile marketing adoption. Marcia Trask shows that the lineup of beneficiaries includes marketing teams, leadership, internal stakeholders, and external customers.

Agile 254
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Redefining a digital B2B sales experience

TM Forum

After all, B2B customers today expect personalized, intelligent, and seamless engagement at any and every point in their journey. Learn how operators can digitally transform the customer lifecycle, remove operational complexity, improve business agility, and grow customer value. Improve business agility. Grow customer value.

B2B 130
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Shopify Buys Handshake To Boost B2B Commerce Chops

Forrester IT

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 269
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A new approach to B2B customer segmentation

TM Forum

service providers (CSPs) back as they seek to evolve and expand their B2B. All of this means their supporting infrastructure must be flexible enough to empower dynamic segmentation, agile enough to pivot to new opportunities, and adaptable enough to build fresh, engaging experiences. operations. True partnership as a new customer type.

B2B 130
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How To Become Self-Aware of your B2B eCommerce Digital Maturity

Forrester IT

The B2B C-suite is demanding you accelerate your digital transformation. Nearly half of businesses are digital beginners. The other half are eating their lunch. Find out where you stand and what you need to do to defend yourself. This means you face more pressure to show progress and benchmark your maturity. My newly released […].

B2B 292
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Discovering value in B2B and B2B2X ecosystems

TM Forum

Some digital offerings, like entertainment and gaming, could monetize untapped B2C opportunities, but the lucrative B2B segment offers the greatest opportunity to help industry verticals differentiate and tap into high-margin revenue streams. Ultimately, agility will enable greater co-creation and value. at 09:00 AM BST / 04:00 AM ET.

B2B 130
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Agile CMS Moves The Market Beyond Headless — The Just-Released Forrester Wave™ Evaluation

Forrester IT

Agile content management systems (CMSes) build on the momentum of nearly 30 years of delivering modern, digital, internet-powered experiences. With a nod to both developers and practitioners, agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house.

Agile 254