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A short history of every time Apple CEO Tim Cook praised augmented reality

The Verge

Cook has been singing the praises of AR for five years Tim Cook has just marked 10 years as Apple’s CEO , and while he’s grown Apple into the most valuable company in the world, it’s reasonable to argue he hasn’t yet introduced a signature, industry shaking product like Apple co-founder Steve Jobs did with the iPhone, iPad, Mac and more.

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What wearing Apple’s Vision Pro headset does to our brains

Vox

The Apple Vision Pro goes on sale February 2, but it will take some time before people figure out what to do with it. Philip Pacheco/Bloomberg via Getty Images Apple’s mixed reality headset heralds a new era of “spatial computing.” It’s not clear what Apple thinks you should do with its mixed reality headset right now.

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Meta is facing the test of its lifetime

Vox

In a memo to Meta’s staff also posted on social media, one of Meta’s top executives, CTO Andrew “Boz” Bosworth, reflected on Monday about the difficult moment the company is in. He’s also put out several iterations of AR/VR headsets before Apple has even launched a single product in this space, giving Meta a head start in development.

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Is Apple Vision Pro the “iPhone moment” for mixed reality?

Dataconomy

At WWDC 2023, Apple unveiled a number of improvements and advances, but the Vision Pro Headset’s cutting-edge technology undoubtedly captured the attention of everyone in the entire world. This was in keeping with Apple’s traditional wait-and-see approach. If you wonder what awaits us, keep reading the article!

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Legs are finally coming to Mark Zuckerberg’s metaverse

Vox

The company says it’s bringing legs to its social environment, Horizon Worlds, first, and then will expand to other products. No other popular AR/VR hardware maker has been able to do this yet. Zuckerberg himself was ridiculed online when he enthusiastically shared a screenshot of his avatar on his Facebook page in August.

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What is the metaverse, and do I have to care?

The Verge

It’s partly a dream for the future of the internet and partly a neat way to encapsulate some current trends in online infrastructure, including the growth of real-time 3D worlds. Neal Stephenson famously coined the term “metaverse” in his 1992 novel Snow Crash , where it referred to a 3D virtual world inhabited by avatars of real people.

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How Nvidia beat everyone else in the AI race

Vox

Apple , Microsoft , the oil company Saudi Aramco — and, as of 2024, Nvidia. The company doesn’t exactly make a shiny product attached to your hand all day, every day, as Apple does. . | Jakub Porzycki/NurPhoto via Getty Images The company you might not have heard of is now worth $2 trillion — more than Google or Amazon.