Forrester IT
FEBRUARY 11, 2021
First the social networks conquered text. Then they dominated video. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. And now, the new frontier: audio.
Forrester IT
MAY 24, 2022
According to Forrester’s Marketing Survey, 2022, more than 60% of B2C marketing decision-makers plan to increase their paid media investments in “performance” channels such as search, social, and online video. Brands are funneling more dollars into “performance” channels in pursuit of maximum return on advertising spend.
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Forrester IT
FEBRUARY 23, 2024
The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.
GeekWire
JULY 10, 2020
Accolade CEO Raj Singh on video in New York’s Times Square for the virtual ringing of the Nasdaq opening bell. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. However, two of the top B2C companies on the index — vacation rental hub Vacasa (No.
Forrester IT
SEPTEMBER 6, 2022
The company's TikTok alternative simply isn't winning, new Forrester data indicates.
Forrester IT
MARCH 23, 2023
TikTok CEO Shou Zi Chew testified before the House Energy and Commerce Committee today amidst rare bipartisan agreement that the app poses a national security threat to the US and should be banned. A TikTok Ban Is Preemptive, Based On Suspicion, Not Substantiation The statements made and questions asked by members of Congress today are […]
TM Forum
NOVEMBER 5, 2021
CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. assembled with the help of partners. But this isn’t just a one-way opportunity. limited innovation capabilities (i.e.
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