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Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Then they dominated video. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. And now, the new frontier: audio.

Social 448
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B2B Marketing And Sales: Combat Digital Sameness With Video

Forrester IT

Video has incredible power for B2B marketing and sales to deliver lots of information in a small, engaging package. Join me and my colleague Cheri Keith at TechX for our session, “Switched On: Four Must-Have Video Technologies,” to find out how to supercharge your campaigns.

B2B 484
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CMOs: Advancing From GenAI Pilots to Proficiency Doesn’t Come Easy

Forrester IT

The awe and wonder of genAI – instantly generating ad headlines, email copy, images for social posts, quality video, and more – is quickly fading as the complexities of adopting its capabilities into marketing workflows take center stage.

Social 448
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Post-Pandemic Media Consumption: Online Streaming Accelerates A New Content Experience

Forrester IT

When the COVID-19 pandemic triggered stay-at-home orders and canceled social plans, consumers turned to online media streaming to fill the void. TV/video streaming services touted exclusive content and low prices to lure viewers, and by June 2020, 48% of US online adults had subscribed to at least one streaming service.

Media 468
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The Innovator’s Guide to the Digital-first Contact Center

In the contact center industry, first-generation digital channels like email and web chat have seen significant adoption, along with video chat and co-browsing capabilities. Social platforms are now becoming mainstream contact center channels. However, customers are rapidly moving beyond these channels, seeking next-generation options.

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Epic Games shuts down Houseparty app to focus on metaverse

CTOvision

Houseparty, the social video app that launched in 2016 and soared in popularity during the pandemic, will be shutting down in October, the company announced Thursday.

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Meta’s Short-Form Video Strategy Isn’t Reeling In Market Share

Forrester IT

The company's TikTok alternative simply isn't winning, new Forrester data indicates.

Strategy 369