Product-based IT fuels Lufthansa’s digital CX transformation
CIO Business Intelligence
FEBRUARY 24, 2023
Lufthansa’s customer experience (CX) strategy has three pillars, Rückert says: physical, service, and digital. Because Lufthansa’s business is moving people from place to place, the physical side of the customer experience is still the airline’s primary pillar. Since then, we’ve been doing smaller steps.”
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