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3 Market Research Methods To Develop an Exceptional B2B CX Strategy 

IT Toolbox

In today’s competitive business climate, an exceptional CX strategy is needed to reach and retain customers. Here, Rick Kelly, CPO, Fuel Cycle, shares three qualitative market research tactics marketers should consider to gauge customer sentiments and level up their CX strategies. .

B2B 203
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To deliver innovative experiences, organizations must develop a clear cloud strategy

Tech Republic Cloud

Consider application modernization and focusing on data, analytics and AI when building out your respective cloud strategy. The post To deliver innovative experiences, organizations must develop a clear cloud strategy appeared first on TechRepublic.

Cloud 161

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Developing a Cloud Security Strategy


As organizations refine their cloud strategy, so do threat actors. Leveraging cloud platforms for use as malicious infrastructure is often a favorite ploy of sophisticated threat actors, enabling them to […].

Cloud 263
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10 Steps for Developing an Effective 2023 Sales Strategy

Association of Information Technology Professional

Marketing and sales are critical to a good business plan, find out more about these 10 steps that can help you develop an effective sales strategy for 2023.

Strategy 146
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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns.

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The Three As of Supporting Your Development Team

IT Toolbox

Three key strategies to support your development team. The post The Three As of Supporting Your Development Team appeared first on.

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How Exploration Drives Breakthrough Digital Business Strategies

Forrester IT

Are you responsible for building, improving, or evolving your company’s digital business strategy? If you answered yes (or even “mostly yes”), then the Develop The Digital Strategy priority within the Forrester Decisions for Digital Business & Strategy service is for you!

Strategy 195
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Marketing-Led COVID-19 Growth Strategies: 2022 and Beyond

In this eBook, you’ll discover what it takes to develop and drive a successful marketing-led growth strategy. You’ll learn the best growth strategies to: Get your sales and marketing teams aligned. Define and agree on “qualified leads”. Level up your marketing automation. Prepare your organization for automation with AI.

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What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.

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The Ultimate Guide to Creating a Strong and Effective Value Proposition

Speaker: Robin Zaragoza, Product Coach and CEO of The Product Refinery

But what strategy do managers use to keep the customer and their key problems at the center of the product development process? What most product development teams don't realize is that this tool can help to implement key information, influence future decisions, and align the entire organization around its customers.

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A PM's Guide to Building a Culture of Product Innovation

Speaker: Bob Webber, VP Product Flow Optimization, Construx

Despite the importance of new product development, more than half of all product launches and innovations fail. This webinar is for engineering and product leaders who are struggling to find an innovation strategy that works. Use Product Management Today’s webinars to earn professional development hours!

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The Modern Customer Success Playbook

The evolution of every high-functioning, effective customer success strategy centers around three C’s: connected experiences, an engaging customer journey, and a culture built on customer-centricity. Develop an effective customer health scoring model to mitigate churn and identify opportunities across your customer base.

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16 Go-to-Market Plays for Your Entire Sales Funnel

Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. Try them in your next salesflow or use them as inspiration to formulate your own winning sales engagement strategy.

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A Recruiter’s Guide To Hiring In 2021

To make the most of this disruption, you need to understand the economic drivers, develop a strong strategy for unearthing valuable talent, and use the latest tech tools to get the job done. Read this guide to get your recruiting practice ready to thrive in the new normal.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Companies have to develop new muscles, challenge their existing biases, and “learn as fast as they ship.”. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. The reality is that with the new wave of digital considerations, navigating expansion can be a tricky subject.