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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. Improved Scrum Marketing Management through Smart Use of Data. We’ll assume readers are familiar with the basics of scrum management.

SCRUM 124
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CSM certification: Costs, requirements, and all you need to know

CIO Business Intelligence

CSM certification Agile practices are being rapidly adopted in project and product management across many industries, and the ScrumMaster is an important leadership role in agile development to not only improve workflow but increase your value as your career evolves.

SCRUM 79
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What is SAFe? A framework for scaling business agility

CIO Business Intelligence

Scaled Agile Framework (SAFe) explained The Scaled Agile Framework encompasses a set of principles, processes, and best practices that helps larger organizations adopt agile methodologies , such as Lean, Kanban, and Scrum , to deliver high-quality products and services faster. Apply systems thinking into all facets of development.

Agile 109
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Digital transformation’s fundamental change management mistake

CIO Business Intelligence

Underpinning these initiatives is a slew of technology capabilities and strategies aimed at accelerating delivery cycles, such as establishing product management disciplines, building cloud architectures, developing devops capabilities, and fostering agile cultures.

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No Scrum Master? No Problem - Social, Agile, and Transformation

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 No Scrum Master? How should Enterprises fill the Scrum Master Role? Tuesday, November 03, 2009.

SCRUM 100
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7 tell-tale signs of fake agile

CIO Business Intelligence

The same is not true, sadly, for many agile project management and development initiatives. Agility is about shipping as well as development. Developing software using agile methodologies is not really working if one ships only twice a year,” Kelker warns, by way of example. Team leadership void. Forgoing feedback.

Agile 112
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Kevin Lowell’s appointment as UScellular’s Chief People Officer puts IT in the limelight

TM Forum

Become a partner with the business rather than an order-taker – Here, IT applied Agile concepts by sitting down with business stakeholders early on during the service development process and ideating with them, asking lots of questions about customers’ preferences, for example. Going cloud-native.

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