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Consumers Crave Authenticity, And CMOs Can Deliver

Forrester IT

As the age of misinformation and slew of dubious corporate claims threaten consumers’ trust in brands, consumers are desperate for authenticity. While conventional wisdom suggests that authenticity means “being yourself,” that quickly breaks down when CMOs translate the sentiment into action.

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Mobile Malware Uses Deepfakes, Social Engineering to Bypass Biometric Authentication

SecureWorld News

A sophisticated form of mobile malware dubbed "GoldPickaxe" has been uncovered, which collects facial recognition data to produce deepfake videos, enabling hackers to bypass biometric authentication protections on banking apps. It's believed the biometric data is used to produce deepfake videos of victims.

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Three Ways Banks Can Improve Identity Authentication and Customer Data Privacy

CIO Business Intelligence

As financial services become more digital in nature, it’s important that banks think differently when using data analytics, security tools, and education to improve identity authentication and customer data privacy. Avaya’s research report reveals three critical ways to do so. IT Leadership

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Report: 80% of fintech execs worry about authentication security tools

Venture Beast

Legacy IT authentication security tools, such as one-time passwords, possess vulnerabilities capable of being exploited. Read More.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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Managing the whole lifecycle for human and machine authentication

CIO Business Intelligence

In my last column for CIO.com , I outlined some of the cybersecurity issues around user authentication for verification of consumer and business accounts. . FIDO as an industry initiative was set up a decade ago to standardize the need for strong authentication/password technologies. Well, yes, but there is more that tech pros can do.

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AT&T Confirms Massive Data Breach Impacting 73 Million Customers

SecureWorld News

After weeks of denial, AT&T has finally acknowledged a massive data breach impacting 73 million current and former customer accounts. The telecom giant had initially claimed that a large trove of personal data leaked on the Dark Web did not originate from their systems. million current AT&T account holders and approximately 65.4

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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.