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Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

GeekWire

” “It’s more important than ever for small businesses to reach their customers where they are, and mobile messaging is an incredibly effective way to do just that,” Mailchimp said in a statement. Mailchimp is known for its email marketing software but is now developing products for social media and digital advertising.

B2B 99
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How Far has Face-Tracking Technology Come in 2016?

CTOvision

Looksery, the Ukrainian startup that developed Snapchat’s filter technology (which Snapchat acquired for $150 million), created software that can not only recognize a human face, but accurately map it to ensure that those fox ears are on top of your head and not floating in space.

Social 150
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Collaboration Chronicles: Building Strong Relationships with Stakeholders

Kitaboo

It is the procedure to identify, analyze, and strategically influence stakeholders (individuals, groups, or organizations)that can contribute to the effective growth and development of key strategies of any business. Step 9 – Plan for Crisis Management Develop robust crisis management plans to address any unforeseen issues promptly.

eBook 78
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The 7 Sins of Digital Content Distribution in 2023

Kitaboo

Are you aware that 90% of B2B marketers use content marketing as a part of their overall marketing strategy? There’s so much focus on developing the right content strategy and creating more effective content, but are these efforts actually paying off? Only 37% of B2B marketers have a content strategy with formal documentation.

eBook 78
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Why being better partners will maximize CSPs’ opportunities

TM Forum

For example, in developed markets, the ability to use the bill as a way of amalgamating small charges (straight-to-bill) adds convenience for the end customer as well as a very valuable service to partners. This could be something as simple as mobile payment for parking services.

B2C 130
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Top 5 Steps to a Successful 2023 Content Marketing Strategy

Kitaboo

The Key Components of a Content Marketing Strategy 5 Steps to Developing a Successful Content Marketing Strategy in 2023 Define Your Goals Identify Your Target Audience Carry out a Content Audit Choose a Distribution Platform Publish, Manage & Promote Your Content Conclusion What Is a Content Marketing Strategy?

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Leveraging AI/ML to Drive CX Business Outcomes Proactively

TM Forum

Meeting the rising customer expectations and managing the CX is more and more challenging as they are more inclined to interact with companies in a social digital way. This should be supported by cross-business collaboration driven by experience insights developed from merged engineering and business data. external_url.