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Elevate Your Mobile Engagement With The Right Vendor Using The New Forrester Waveâ„¢

Forrester IT

This past spring, I shared why it’s important that marketers develop a strong mobile strategy to engage with consumers in the right moment and format. While a few months have since passed, COVID-19 still blurs the future of work, commerce, and socializing. Is it safe to travel? To return to work? To enjoy a beer at […].

Mobile 251
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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

Its public offering allowed mobile marketplace platform OfferUp (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No.

B2C 101
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Europe’s Digital Renaissance Starts Now

Forrester IT

We, European consumers, access mobile and apps through Google and Apple on our Asian smartphones or on iPhones. We, European consumers, spend a massive amount of time interacting socially […]. We, European consumers, discover the Web via Google and use Chrome or web browsers from US firms.

Google 352
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T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

GeekWire

The inaugural cohort of the new 5G Open Innovation Lab, before social distancing. (5G A new program led by T-Mobile, Intel, and NASA aims to help entrepreneurs take advantage of 5G technology and write the latest chapter in Seattle’s storied wireless history. T-Mobile Photo). 5G OI Lab Photo). 5G OI Lab Photo).

Intel 145
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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 93
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Why being better partners will maximize CSPs’ opportunities

TM Forum

CSPs have a huge opportunity to create new complex products and solutions for the B2C market. a de-risking of the opportunity - CSPs preferred guaranteed wholesale revenues to uncertain B2C revenues. This could be something as simple as mobile payment for parking services. assembled with the help of partners.

B2C 130
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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. And India’s total wireless subscriber base fell to 1,161.8

B2B 130