The state of influence today: increasing marketing budgets and greater influencer professionalism
Trends in the Living Networks
FEBRUARY 8, 2013
Illustrating the shifts in the landscape and in Technorati itself, it has just launched the 2013 Digital Influence Report , providing insights drawn from surveys including 6,000 influencers (a term that is unfortunately not defined in the report), 1,200 consumers and 150 brand marketers. Influencer marketing is 0.6% of the total spend.
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