2018

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CIOs Are Discovering That Humans Are Important Too

The Accidental Successful CIO

It turns out that humans are an important part of every IT department Image Credit: Black Knights. As the person with the CIO job, you have a very important question that you have to find the answer to. What is more important to your IT department: people or technology. We spend a great deal of time thinking and learning about technology because we understand the importance of information technology.

Survey 194
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What is the cost of bad data?

Eric D. Brown

How much is bad data costing you? It could be very little – or it could be a great deal. In this article I give an example of what the cost of bad data really is. A few days ago, I received a nice, well designed sales/marketing piece in the mail yesterday. In it, a local window company warned me of the dangers of old windows and the costs associated with them (higher energy costs, etc etc). Note: This was the third such piece I’ve received from this company in about 3 months.

Data 170
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Main Street Cybersecurity: 10 Cost Effective Strategies for confronting Ransomware

CTOvision

As we usher in the new year of 2018, we are confronted with an ever-expanding network-borne threat landscape especially from ransomware. Ransomware is a type of malicious software which is used by malicious actors to encrypt systems or data. When the ransom is paid the key is in some cases provided to unlock the data. […].

Strategy 337
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Beware fake Meltdown and Spectre patches

Computer Weekly

Security experts have warned that cyber attackers will be quick to use the Meltdown and Spectre exploits, but the first attempt to capitalise on them has come in the form of fake updates

Security 251
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Leveraging Data Analytics to Build a Truly Connected and Collaborative Supply Chain

The C-suite is laser-focused on supply chain performance. This GEP-sponsored report will show you how to leverage data for a collaborative supply chain that delivers results and how to future-proof supply chain management strategies.

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Meltdown and Spectre Vulnerability Fixes Have Started, But Don't Solve Everything

The Investing Edge

Meltdown and Spectre Fixes Arrive—But Don't Solve Everything. Security

Security 254
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Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester IT

The legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.” The song is timeless because it tells a classic tale of a first kiss. And also captures a moment in time in words and song that reminds us of the power of storytelling, […].

Strategy 790

More Trending

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Big Data Roadmap – A roadmap for success with big data

Eric D. Brown

I’m regularly asked about how to get started with big data. My response is always the same: I give them my big data roadmap for success. Most organizations want to jump in a do something ‘cool’ with big data.

Big Data 200
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‘Tis The Season – Your Customers Might Need A Little Nudge

Forrester IT

On November 5, in line with tradition, a huge array of sparkling displays took place across the UK to celebrate Guy Fawkes night (“Remember, remember, the fifth of November. ”). As days get shorter, Bonfire Night is also a friendly reminder that it’s that wonderful time of the year (again) when we […]. customer experience digital business digital money management Behavioral Economics Customer Experience (CX) Digital Money Management Financial Wellness

Financial 1106
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Five Ways To Plan For B2B Journey Mapping Success

Forrester IT

Journey mapping can be an energizing and eye-opening exercise in customer empathy. As advisors to B2B CX and Marketing Leaders in the Forrester Leadership Boards (FLB), we come along on many journey mapping “journeys”. The most common question we receive from executives is, “How do I ensure the journey mapping process is actionable and aligned […]. age of the customer B2B B2B marketing customer experience measurement customer journey mapping employee journey

B2B 1004
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Word Of Mouth Is Less Important For Top-Line Growth Than You Think

Forrester IT

Many companies ask their customers “How likely are you to recommend us to a friend?” However, for most brands, advocacy — positive word of mouth — isn’t the key to revenue growth. Retention and enrichment matter much more. Retention is when current customers continue to buy your products and services. Enrichment is when current customers […

Company 892
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Modern Tech and More: Empowering Your Supply Chain for Success

Speaker: Cory Skinner, Founder and CEO of FactR

Ready to dive into new tech to protect your supply chain, but not sure where or how to start? In this webinar, Cory Skinner, Founder and CEO of FactR, will break down the new, innovative technologies and strategies that you can implement to mitigate historic challenges, and even teach you what NOT to do along the way!

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Customer Experience Index Reveals Brands Lack Human Connection

Forrester IT

Forrester’s 2018 Customer Experience Index (CX Index™) results continue to show that companies are struggling to create and sustain a human connection with their customers. This is not a question of delighting customers as an endgame or some fluffy sense of emotional attachment; this is a crass and clear story of financial risk. Taking a step […]. automotive banking customer emotion customer experience customer experience index (CX Index) emotion Insurance loyalty retail

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Bad CX Surveys? Not With This Checklist!

Forrester IT

CX surveys are the butt of jokes in dinner party conversations and comedy sketches. On social media, people gleefully tweet examples of surveys gone wrong. Just type the three words CX, survey, and fail into a Twitter search… But this is no laughing matter if you are in a CX role. Bad CX surveys create […]. age of the customer

Survey 840
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Making Journey Maps Useful: CX Measurement Edition

Forrester IT

Of course you should use journey maps to define CX metrics — it’s the only way to define outside-in CX metrics that: Capture important pain or peak points. Measure the right CX drivers. Align operational metrics with customers’ expectations (e.g., how you measure delivery times). But why are only 39% of CX pros using journey maps […]. age of the customer

Course 646
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Computer science is fastest-growing subject for undergraduates

Computer Weekly

Computer science is the fastest-growing subject for undergraduate intake in UK universities, according to 2017 statistics

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Contact vs. Company Intent Signal Data

Intent signal data comes in two types: either companies or individuals signaling interest in products like yours. Which kind of data delivers more advantages to B2B marketers? It depends. Get this infographic to learn about the advantages of intent-based leads and how you can most effectively use both types of data.

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White House Staffers Can't Use Personal Smartphones Anymore, and More Security News This Week

The Investing Edge

Meltdown and Spectre, dossier drama, and more of the week's top security news. Security

Security 254
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Join Us To Learn How To Embrace Privacy And Set Your Firm Apart In Your Customers’ Eyes

Forrester IT

We know it: customers are increasingly demanding protection for and control over their data. Firms that meet and exceed these expectations, recognise and treat privacy as a value. They successfully created a business reputation for privacy and security and inspire customer trust. As a result, their customers are more likely to choose and stay loyal […]. age of the customer data security privacy regulations & legislation

How To 546
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Not all Machine Learning is Artificial Intelligence

CTOvision

One of the downsides to the recent revival of popularity of Artificial Intelligence (AI) is that we see a lot of vendors, professional services firms, and end users jumping on the AI bandwagon labeling their technologies, products, service offerings, and projects as AI projects without necessarily that being the case. On the other hand, there […]. Artificial Intelligence AGI AI artificial general intelligence Machine learning

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Predictions 2019: Transformation Goes Pragmatic

Forrester IT

Our Predictions 2019 guide, “Transformation Goes Pragmatic,” is live. What do we mean by pragmatism? A sense of realism, practical steps, a desire for tangible outcomes. It’s a good description for what we are seeing in a market that carried ambitious strategies into 2018 but ran afoul of internal headwinds. Don’t get me wrong, the […]. age of the customer business technology (BT) customer experience digital transformation prediction predictions 2019 promoted

Strategy 419
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How to Drive ESG Visibility and Traceability Across Your Supply Chain

Gaining visibility into ESG performance is a necessary first step to achieving ESG goals. This white paper shares a 6-point plan to gain visibility and track ESG performance across your supply chains.

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Forrester 2018 Mobile Banking Industry Wave™: BBVA Offers World-Class Mobile Banking Services

Forrester IT

Digital banks are not eating the incumbent banks’ lunch (yet!) but they’re certainly demonstrating voracious appetite. In the UK, Monzo recently hit the one million customer mark, whilst Revolut has almost tripled its customers to 2.8 million in a year. Lifestyle-app Alipay, the digital wallet and payments solution operated by Ant Financial, now has 700 […].

Banking 418
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Partner Relationship Management (PRM) Comes Of Age

Forrester IT

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […].

Strategy 417
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“Crap” Content Continues To Describe B2B Marketing – Don’t Let It Describe Yours

Forrester IT

In 2013, Doug Kessler and the crew at Velocity Partners published “Crap: the single biggest threat to B2B content marketing” – a work of thought leadership genius that I still tell marketers to read today. In just 50 PowerPoint slides, Velocity Partners explains why the current deluge of marketing “content” won’t serve buyers and what […]. B2B marketing buyer engagement content marketing B2B B2B Marketing content strategy

B2B 417
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Predictions 2019: Automation Will Become Central To Business Strategy And Operations

Forrester IT

Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value. Since then, […].

Strategy 416
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Intent Signal Data 101

Intent signal data helps B2B marketers engage with buyers sooner in the sales cycle. But there are many confusing terms used to describe intent data. Read this infographic to better understand three common areas of confusion.

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Predictions 2019: Customer Experience Comes Under Fire

Forrester IT

Let’s face it: 2018 was not a fabulous year for customer experience. On average, CX quality was flat, with Customer Experience Index (CX Index™) scores showing little movement for the third year in a row. And what little movement that did happen was toward the middle of our scale, where 62% of brands bunched up in […]. customer experience customer experience measurement customer experience strategy predictions 2019

Strategy 415
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Busting The Two Myths Of Low-Code Platforms

Forrester IT

Not everyone is on board with low-code development platforms, even though they are a key part of a strategy to accelerate app delivery. Why do many pro developers shun low-code? Two reasons: Low-code will limit the kinds of apps I can build and the scale of apps. Low-code will lock out me out of […]. application development & delivery digital transformation low-code platforms

Strategy 415
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Why GDPR is great for SMEs

Computer Weekly

SME laggards facing potential fines for non-compliance should wake up and smell the tasty carrot of a leaner, smarter business post-GDPR

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Predictions 2019: Employee Experience Moves To Center Stage

Forrester IT

Companies and executives are paying attention to employee experience as never before. There are good reasons for this attention. Chief among them is the historically low unemployment rate, which gives employees options that they are taking advantage of. Employees are quitting their jobs at the fastest rate since 2001.[i] i] What’s more, companies that care about […].

Company 408
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GEP Spend Category Outlook 2023 Report

What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties? Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories.

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Marriott Breach: Starwood’s Hacker Tier Rewards Millions Of Customer Records

Forrester IT

It’s probably as good a time as any to mention that releasing major breach announcements on Fridays is a worn-out trope by this point? That didn’t stop Marriott from announcing a breach of Starwood’s reservation system affecting 500 million people to kick off this Friday with a bang. Another Friday Another Breach Announcement If you weren’t […].

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Smart Cities Cybersecurity Challenge

CTOvision

Smart Cities will become a full-scale cyber war battleground unless Congress mandates cybersecurity. The biggest danger in Smart Cities is the assumption that IoT sensors communicating over a 5G fabric to Machine Learning and Blockchain systems will be safe from cyberattacks. To the contrary Smart Cities suffer from all the cyber vulnerabilities we have today [.]. Big Data and Analytics Cloud Computing CTO Cyber Security Cyber War Government Cyberwar smart city

System 340
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Predictions 2019: Cloud Computing Comes Of Age As The Foundation For Enterprise Digital Transformation

Forrester IT

Last year, Forrester predicted that cloud computing would radically accelerate enterprise transformation everywhere. After a decade of powering small and medium business success — and giving disruptive companies the tools and technologies they needed to compete head on with the world’s largest firms — cloud was poised to drive significant enterprise change in the very firms being […]. cloud computing cloud storage predictions 2019 workload management promoted

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If You’re Not Prioritizing Employee Experience Improvement, You’re Doing It Wrong

Forrester IT

There is ample evidence that improving employee experience leads to better business results. Briefly, firms that improve employee experience find that they get better work performance and more discretionary effort from employees.[i] i] Discretionary effort makes companies more effective and efficient, according to this study published in Harvard Business Review.[ii] ii] Better employee experience also leads to lower employee turnover […

Study 407
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Aggregage Intent Signal Service

Aggregage Intent Signal Service helps your sales team reach more active buyers sooner. You’ll get names and contact information of specific in-market buyers plus all companies and job titles signaling intent for your product or service. Get the overview to learn more!