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Forecasting In Uncertainty: Q1 2021 Data Confirms The Strength Of The US Tech Market

Forrester IT

New data from the US Bureau of Economic Analysis mostly confirmed the key elements of our 2021 US tech market forecast. Yet there were some surprises. .

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Data Into Dollars: Can You Turn Your Data Into Revenue?

Forrester IT

Every organization desires a positive return on its investments in data. Forrester data shows that advanced insights-driven businesses (IDBs) are 8.5 times more likely than beginners to report at least 20% revenue growth in 2021. It pays off to become an insights-driven business.

Data 370
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Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience

Forrester IT

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

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Europe Predictions 2021: Protecting Personal Data Remains A Priority In The EU

Forrester IT

Despite this uncertainty, Europe will maintain a clear commitment to data protection. In Europe, three trends related to data protection will emerge: Regulatory activity will […]. After an unpredictable 2020, next year will still be a year of uncertainty and change.

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How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.

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Impressions From Mobile World Congress 2021

Forrester IT

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […].

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Top 10 Data and Analytics Trends for 2021

Information Week

How has the COVID-19 pandemic impacted the world of data and analytics in the enterprise? Here are the trends for 2021.

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How to Operationalize Data From Multiple Sources to Deliver Actionable Insights

Speaker: Speakers from SafeGraph, Facteus, AWS Data Exchange, SimilarWeb, and AtScale

Data and analytics leaders across industries can benefit from leveraging multiple types of diverse external data for making smarter business decisions. Data and analytics specialists from AWS Data Exchange and AtScale will walk through exactly how to blend and operationalize these diverse data external and internal sources.

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The Beauty and Brains of Actionable Data: How to Go From Concept to Reality

Speaker: Dr. Joe Perez, Senior Systems Analyst at NC Dept. of Health & Human Services, and Chief Technology Officer at SolonTek

Do you have the vision to combine beauty with brains, thereby driving decisions with data? What value do you see in your data? Joe Perez will go over the five "Stages of the Spectrum" in action while discovering the difference between impact and influence, and how that difference plays into making data actionable.

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Storytelling: The Secret Weapon to Turning Your Data into Meaning

Speaker: Nils Davis, Principal, NPD Associates

Storytelling is critical for turning data into meaning - your data (hopefully) helps you tell a story, that you can use for influence, persuasion, or simply decision-making. February 25, 2021 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT. Storytelling is a way to keep everyone focused on the customer and their needs.

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Are You Ready For Predictive Analytics?

Speaker: Anita Lauper Wood, Product Strategist

Having insights about people, such as understanding purchase intent or pinpointing future inventory needs, gives products the ability to leverage that data and provide significant added value. How to de-risk predictive analytics such as how to avoid a lawsuit that might come out of bias in data and algorithms.

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Your Team's Pragmatic Guide to Security

Speaker: Naresh Soni, CTO, Tsunami XR

The pandemic has led to new data vulnerabilities, and therefore new cyber security threats. What methods and architectures you should consider to proactively protect your data. Tuesday February 16th, 2021 at 9:30AM PST, 12:30PM EST, 5:30PM GMT As technology leaders, it's time to rethink some of your product security strategy.

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Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

How product data can optimize your subscription and loyalty models. October 7th, 2021 at 11:00 am PDT, 2:00 pm EDT, 7:00 pm GMT In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. What the major considerations when expanding into new territories are.

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Best Practices for Creating Long-Lasting and Continuous Discovery Habits

Speaker: Teresa Torres, Internationally Acclaimed Author, Speaker, and Coach at ProductTalk.org

Data shows that the best product teams are shifting from this mindset to a continuous one. June 24, 2021 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST. As a result, many of us are still stuck in a project-world rut: research, usability testing, engineering, and a/b testing, ad nauseam.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.