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5 Missteps New CMOs Should Avoid at Early-Stage B2B Companies

Fountainhead

You’ve just landed a marketing leadership role at a Series-A or -B tech company – offering a SaaS product in the B2B space. So, I’m sharing these personal observations from 20+ years of leading marketing, product marketing, and product management teams in a number of small (and large) Enterprise B2B software/SaaS companies.

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Seattle-area cloud migration startup BitTitan acquired by B2B software company Idera

GeekWire

BitTitan , a Seattle-area cloud services provider, has been acquired by Idera , an Austin-based company that manages a portfolio of B2B software brands. The company reported double-digit revenue growth last year with the acceleration of cloud adoption amid the pandemic. Terms of the deal were not disclosed.

B2B 114
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Channel Software Tech Stack 2021

Forrester IT

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Software 545
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Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Forrester IT

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […].

Software 285
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A Just-Published Forrester Waveâ„¢ Proves That B2B Commerce Suites Have All Grown Up

Forrester IT

We’ve just published “The Forrester Waveâ„¢: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B.

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Delivering B2B and B2B2X value from co-creation

TM Forum

Vodafone Business and Oracle Communications share the belief that co-creation is key to success in delivering B2B and B2B2X value in the 5G era. Future revenue growth for service providers will come primarily from B2B and B2B2X business models as we continue to move beyond connectivity. B2B & B2B2X opportunities with 5G.

B2B 130
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Los Angeles venture firm Bonfire eyeing Seattle for B2B startup investments

GeekWire

The 6-year-old firm invests in early stage B2B companies. The Seattle region has long been a hotbed for enterprise software companies, buoyed by hometown cloud computing giants Microsoft and Amazon. It also backed remote care company Optimize.health, and recently invested in an undisclosed Seattle company.

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