Channel Software Tech Stack 2021

Forrester Jay McBain

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

15 Stats About High-Tech B2B

Perficient - Digital Transformation

CMO.com has an interesting article on some key stats in the B2B world. By that we are talking about buying software or using solutions meant for business to business rather than a consumer facing solution. Think campaign management software rather than a shopping cart. B2B digital leaders drive five times more revenue growth than their peers. Digital Experience b2b digital marketing marketing trends

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Bizible founder Aaron Bird raises $5.1M for new Seattle B2B startup studio Pienza

GeekWire

He had a lot of promising enterprise software-related ideas, given his previous experience at business marketing startup Bizible. The studio plans to launch a small portfolio of B2B software companies. The Seattle region is rich in enterprise software tech talent.

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Mailchimp acquires Chatitive, a B2B messaging startup and Madrona Venture Labs spinout

GeekWire

Originally known as Essential, it lets brands such as Rover, Universal Music Group, and Vivion talk to their customers with SMS marketing software. Mailchimp is known for its email marketing software but is now developing products for social media and digital advertising.

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Seattle startup Yesler raises $3.3M for its B2B lumber and building materials marketplace

GeekWire

Instead of building with wood, however, he is choosing to build software. His company Yesler , a B2B marketplace for lumber and building materials, today raised $3.3 The new capital will be used to scale its marketing and software engineering teams in the greater Seattle area.

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B2B IT Forum: How the Cloud Enables Legacy Market Disruption

The Investing Edge

I take legacy industries and try to build software around them and the cloud enables me to…bridge that asymmetry” between buyers and makers. “I Cloud Business Services Events B2B IT Forum cloud cloud security Executives from Hailo, Invaluable, CustomMade and HubCast shared stories and insight regarding how their companies are transforming legacy markets.

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Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing

Forrester's Customer Insights

Delivering automation of indirect sales processes, workflows and partner programs, channel software is becoming increasingly critical […]. Age of the Customer B2B marketing channel partners marketing automation marketing measurement & optimization marketing technology (martech) omnichannel customer experience Channel Data (CDM) Channel Incentives channel marketing channel programs channel sales channel software tech stack indirect sales Shadow Channels Through-Channel

Experts Tackle Enterprise Mobility at Latest B2B IT Forum

The Investing Edge

we had well over 100 folks at our most recent B2B IT Forum, and the feedback has been universally positive. App development and distribution: Building apps for the enterprise is not easy, Verivo Software CEO Steve Levy said. Despite the monumental traffic on Tuesday night (where did that come from?!?), Our panel of experts, led by moderator Chris Hazelton of 451 Research , provided a compelling and informative discussion on the shift to mobile within organizations of all sizes.

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The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 2

The Investing Edge

The goal is to enable enterprises to take full advantage of mobile and cloud to create better mobile user enterprise software, mobile cloud and device features, and move toward the next generation of cloud/mobile apps and services. But for those who don’t see the significance of this combination, who feel traditional B2B software will now just be hosted in the cloud and accessible on your smart phone, let’s probe deeper…. Cloud Mobile B2B cloud mobile

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Salto emerges from stealth with $27 million to automate business app configurations

Venture Beast

AI Big Data Business Cloud Dev Enterprise Entrepreneur apps B2B business apps category-/Computers & Electronics/Software funding daily SaltoSalto, a startup developing a service that automates business app configurations, emerged from stealth with $27 million in funding. Read More.

Axway: cloud integration, API and Identity management software

CTOvision

Axway (NYSE Euronext: AXW.PA), a market leader in governing the flow of data, is a global software and services company with more than 11,000 public- and private-sector customers in 100 countries. For more than a decade, Axway has empowered the world’s top organizations with proven solutions that help manage business-critical interactions through the exchange of data flowing across the enterprise, B2B communities, the cloud and mobile devices.

A Just-Published Forrester Wave™ Proves That B2B Commerce Suites Have All Grown Up

Forrester's Customer Insights

We’ve just published “The Forrester Wave™: B2B Commerce Suites, Q3 2018,” and B2B companies, you’re in luck — you now have a viable list of options with a focus on B2B. We battle-tested the 12 most significant vendors — Apttus, Episerver, Handshake, IBM, Insite Software, Intershop, Magento, Oracle, Salesforce, Sana Commerce, SAP, and Unilog — […].

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B2B Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester's Customer Insights

In Forrester’s recently published report, “The Forrester Wave™: B2B Commerce Suites, Q2 2020,” we evaluated the 13 most significant vendors — Adobe, Apttus, BigCommerce, commercetools, Elastic Path Software, Episerver, Insite, Intershop Communications, Oracle, Salesforce, Sana Commerce, SAP, and Unilog Content Solutions — against 29 criteria.

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Ascent B2B IT Forum – Machine Learning: How Artificial Intelligence is Invading the Enterprise

The Investing Edge

On Tuesday night at our B2B IT Forum on machine learning, our moderator, BBJ executive editor Doug Banks, began by asking our panelists from Nara Logics , Luminoso , Zaius , and RapidMiner , a simple question: what’s the difference between machine learning and AI? AI is defined as the intelligence exhibited by machines or software. It is also the name of the academic field of study which studies how to create computers and computer software that are capable of intelligent behavior.

Who Will Buy your Emerging Software Company?

The Investing Edge

But over the last decade, there is an important distinction that has developed into a serious trend regarding who might want to buy your growing software company one day. Ascent works with B2B Tech/SaaS software companies in the U.S., Ten years ago there were under 100 PE acquisitions in our area of focus (B2B Tech). The post Who Will Buy your Emerging Software Company?

The Combination of Cloud & Mobile and its Grip on B2B Automation – Part 1

The Investing Edge

While security remains a concern for cloud computing, a study from the Cloud Security Alliance (CSA) suggests 65 percent of security officers and IT managers think the cloud is at least as secure as their on-premises software. The combination of Cloud and mobile is responsible for delivering next generation cloud-based solutions for B2B applications (and far beyond). Use cases where software has been widely adopted will see a wholesale refresh.

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5 B2B lead technology strategies for 2018

Galido

Information Technology Blog - - 5 B2B lead technology strategies for 2018 - Information Technology Blog. As an long-term strategy to help with B2B lead generation, the search tactic is a no-brainer. As a tool for connecting with potential collaborators, suppliers and clients LinkedIn is an excellent B2B social media platform. The lowest line is that there’s no one killer B2B lead generation approach. What is critical is using marketing automation software.

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Who Will Buy your Emerging Software Company?

The Investing Edge

But over the last decade, there is an important distinction that has developed into a serious trend regarding who might want to buy your growing software company one day. Ascent works with B2B Tech/SaaS software companies in the U.S., Ten years ago there were under 100 PE acquisitions in our area of focus (B2B Tech). The post Who Will Buy your Emerging Software Company?

Who Will Buy your Emerging Software Company?

The Investing Edge

But over the last decade, there is an important distinction that has developed into a serious trend regarding who might want to buy your growing software company one day. Ascent works with B2B Tech/SaaS software companies in the U.S., Ten years ago there were under 100 PE acquisitions in our area of focus (B2B Tech).

Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Forrester's Customer Insights

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […]. Age of the Customer B2B marketing B2C marketing digital business Accenture Adobe consulting Deloitte IBM

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10 essential elements of low-code software

mrc's Cup of Joe Blog

Low-code development software has a problem. Since “low-code” is such a vague term, low-code software is all over the map. To make matters worse, software vendors slap the term on anything remotely related to low-code. Low-code software buyers must wade through a jumbled mess of options. The absolute most important feature of low-code software is transparency,” says Jesse Spencer-Davenport, Marketing Director at BIS.

Is "Mobile Approval" An Oxymoron?

Forrester IT

I've recently been studying what a customer-obsessed operating model means for Purchasing functions and the software they use. I've been warning ePurchasing software companies for years about the potential impact of Mobility, but while a few visionaries have heard and acted on the message, most are lagging behind. B2B ecommerce. mobileapps B2B ecommerce Finance P2P Sourcing and Vendor Mgt Transaction Approval eProcurement process automation purchasing

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IBM Goes All In On Cloud And Sends Collaboration And Experience Products To HCL

Forrester's Customer Insights

IBM’s journey to rebalance its enterprise software portfolio around areas such as AI, hybrid cloud, and supply chain shifted into high gear with an agreement to sell a group of its collaboration and experience products to HCL Technologies for $1.8 application development & delivery digital business infrastructure & operations acquisition B2B cloud collaboration commerce HCL IBM Marketing portal security Services software Unica web cms

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Cloud to Represent 75% of Total Spend on CRM in 2019

CEB IT

In 2019, spending on software as a service (SaaS) will reach approximately $42 billion and represent 75% of total customer relationship management (CRM) software spend, continuing the rapid decline of on-premises deployments. In 2019, Gartner forecasts that SaaS sales software will account for 84% of total sales spend in CRM deployments. This is up from 77% in 2016, when sales software also showed the largest transition to cloud in percentage terms.

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Anaplan Doubles Down On Predictive With Mintigo Acquisition

Forrester's Customer Insights

On August 27, 2019, Anaplan, a San Francisco-based business performance management software company, announced its intention to acquire the Israeli-founded predictive marketing and sales analytics company Mintigo. age of the customer B2B customer analytics salesMuch like Salesforce’s Q3 2018 acquisition of Datorama and Dun & Bradstreet’s June 2019 acquisition of Lattice Engines, the Mintigo pickup will allow Anaplan to embed and deepen […].

Sales Lead Management: The Right Way

IT Toolbox

When it comes to sales and making the sales team more effective, the right software is crucial. This is even more true for B2B companies whose customers require more attention. Today, maintaining a good relationship with customers is a competitive advantage that can make or break a business. Tracking

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Revolutionary machine learning CRM service unveiled by startup

IT Toolbox

CaliberMind, a start-up launched by software industry veterans based in Boulder, Colorado, says it has become the first company in the CRM industry to apply machine learning and human language analysis to build up psychographic B2B buyer profiles based on data from many sources.

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Ascent B2B IT Forum – CX in the Age of Innovation: The Convergence of Digital & Physical

The Investing Edge

Last week, we hosted our 10th B2B IT Forum where we explored customer experience in the age of innovation. Ambrosino drove this point home, mentioning “the problem with software today is that it cannot understand humans.” It’s hard to dispute that we’re living in an increasingly digitally-driven world, proven by the fact that Americans log more than 10 hours of screen time per day presenting a huge, new market opportunity.

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Mobile App Development in the Enterprise: What’s Next?

The Investing Edge

Not only has there been a significant shift in how enterprises develop and deploy software (enterprises now deploy more apps for employee internal use (22%) than consumers (12%) , but smartphones have become the dominant interaction point for employees, as they have with customers and consumers. Events Mobility & Communications 451 research apperian apps B2B IT Forum BYOD chris hazelton consumerization events localytics mobile mobility samsung Staples symantec verivo

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester's Customer Insights

His firm unveiled its flagship software-defined edge services platform last week, which it claims delivers 5–9 times better technological advantage, productivity, performance, […]. age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester's Customer Insights

It’s Time To Treat The Discipline Of Software With Respect This isn’t another dig into an already told story about Iowa’s failed app. Our insight: We must better embrace the challenges and importance of software with structures that would […]. By now, everyone knows that the app — designed to collect caucus numbers in Iowa — bombed brutally (it ruined the nights of 1,600 caucus managers and countless others).

Finding The SaaS Goldilocks Zone: Value-Based Pricing That’s Just Right

Forrester's Customer Insights

B2B organizations are increasingly striving to develop a value-based approach to pricing software-as-a-service and subscription offerings, assuming all customers are looking for the same value because they share a requirement for the same type of offering.

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Why business apps design must better cater to consumer habits to improve user experience

IT Toolbox

As more emphasis is placed on user experiences and the application of consumer-like processes in B2B commerce, a softer side of software seems to be emerging. We explore a new approach to design that emphasizes simple and intuitive process flows

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Welcome Peter Lee as CEO of Rapidminer

The Investing Edge

He brings a wealth of experience in the analytics space including running and rapidly growing the Analytics/Big Data, B2B, Cloud, CXM and SIEM product groups as an Executive VP at Tibco. Peter is taking the reins of a company that tripled its software subscriptions last year and we are excited to see him lead RapidMiner to even greater heights. Data & Analytics Internet of Things Software & SaaS Uncategorized analytics Big Data cloud Enterprise IT entrepreneur RapidMiner

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{Salesforce + Demandware}: DX Reactions and Predictions

Forrester IT

Reaction: At first glance these two software vendors compliment each other well because there is so little redundancy -- Demandware filling a commerce gap in the Salesforce portfolio. On paper, calling these two competitors is an apples and oranges comparison: Salesforce has a strong B2B, CRM heritage (although B2C client wins are increasing since the ExactTarget acquisition); whereas. Salesforce made its largest acquisition ever yesterday, acquiring Demandware for $2.8B.

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TikTok will reportedly sell to Oracle after Microsoft bid rejected

Mashable VR

The B2B database software company isn't exactly the first name you think of when you think "meme-filled video sharing app for teens," but we're all extending ourselves a bit more these days. Oracle has beat out Microsoft to win the bid for TikTok 's U.S.

Oracle wants to buy TikTok's U.S. business, too, report claims

Mashable VR

It's a bit of an odd fit, given Oracle is primarily a B2B company that sells database software, and TikTok is a cheery video app aimed at the younger generation. Oracle is joining the race to acquire TikTok's U.S. operations, the Financial Times and Bloomberg reported Monday.

Commerce During the Coronavirus – What Business can Do Now, Next, and for the Future – Part 3

Perficient

Think about software, platforms and infrastructure to identify where the greatest opportunities are for migrations and build these into your revised roadmap. Commerce COVID-19 Customer Experience Digital Transformation Experience Management News Operations Organizational Change Management Strategy and Planning b2b commerce B2C Commerce Coronavirus digital strategy

Madrona leads $3.9M seed round for cybersecurity compliance startup Strike Graph

GeekWire

Most B2B organizations need to pass cybersecurity audits to ensure their service meets security and privacy standards. “This team is going after a large and significantly growing opportunity to serve a sharp pain point for B2B businesses,” Madrona wrote in a blog post.

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FireMon’s Immediate Insight Now Available at No Cost

CTOvision

Enterprise security management company, FireMon, has announced that its Immediate Insight security analytics software is available at no cost. FireMon : Launches Community Version of Advanced Security Analytics Software (4-traders.com). 5 B2B data trends (biznology.com).

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Why Regression Testing Matters

ForAllSecure

Regression testing is the practice of re-running functional and non-functional tests to ensure that previously developed and tested software still performs after new code commits are submitted.

U.S. startups raise record investment in 2020; here are the top Pacific Northwest deals in Q4

GeekWire

“If investors continue to use teleconferencing software to source, diligence, and invest in nonlocal companies, a large amount of capital could be unlocked for businesses headquartered outside of traditional investment hubs,” PitchBook noted in its report.

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Digital Razorblades: CIO Insight from App Stores

CIO Dashboard

Can this model translate into a full-fledged enterprise revenue model, especially ones in which primary interactions are B2B? App Stores Business Strategy app App Store apps business models business software cio insight data set freemium iPhone itunes razorblades Web 2.0 Razorblades. This was the thought I had while browsing the “top grossing” apps in the Apple AppStore today. The top 10 grossing apps are “free” and the same is true in the Android store.

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