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CIOs eager to scale AI despite difficulty demonstrating ROI, survey finds

CIO Business Intelligence

However, barriers such as adoption speed and security concerns hinder rapid AI integration, according to a new survey. Of the 750 CIOs around the world surveyed by Lenovo, 81% said they are already leveraging third-party AI Tools or deploying a mix of third-party and proprietary AI.

Survey 126
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EY survey: Tech leaders to invest in AI, 5G, cybersecurity, big data, metaverse

Tech Republic Big Data

The post EY survey: Tech leaders to invest in AI, 5G, cybersecurity, big data, metaverse appeared first on TechRepublic. Generative AI is of particular interest to leaders for the benefits of cost savings, efficiency and effectiveness.

Big Data 144
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Geospatial Commission announced in Budget to open up OS data

Computer Weekly

Chancellor of the exchequer Philip Hammond announced in his November 2017 budget a £40m Geospatial Commission to open up Ordnance Survey data to stoke new business for small companies

Budget 213
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Building Bonds with Buyers: Strengthening The Trust Fabric

Forrester IT

In the AI age, reliance on data for insights is table stakes.

Budget 411
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From Data To Dollars: Where CMOs Should Guide Marketing Technology Investment To Increase Customer Obsession

Forrester IT

In fact, more than half of B2B marketing leaders invest over 10% of their total marketing budget in technology, per Forrester’s Marketing Survey, 2023. (cowritten with Research Associate Julia Swerdlow) It’s not new that marketing technology (martech) plays a central role in enabling B2B organizations’ marketing strategies.

B2B 195
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Survey: Marketers embrace AI at expense of metaverse investments

CIO Business Intelligence

In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse. In fact, 9 in 10 marketers surveyed remain eager to learn about and deploy new technologies.

Survey 97
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Capitalize On Search Marketing’s Evolution With Two New Reports

Forrester IT

In 2023, marketers plan to spend more on paid and organic search despite data deprecation and economic headwinds. According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. The […].

B2C 195