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How Closed-Loop Attribution Is Shaping Marketing in the Tourism Industry

IT Toolbox

Regarding marketing attribution in the tourism industry, learn from Lisa Salvatore how closed-loop attribution ensures as gaps don’t exist in data. The post How Closed-Loop Attribution Is Shaping Marketing in the Tourism Industry appeared first on.

Tourism 246
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What fuels Soltour’s strategy of digitalization and innovation

CIO Business Intelligence

It allows tourism companies to anticipate demand, optimize resource management, and improve sustainability, he says.And in an environment where speed, precision, and personalization are essential, its vital to adopt solutions to improve the customer experience and be on the front foot to new market changes.

Strategy 289
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Leaders Need To Review Event Plans Amid Economic And Political Uncertainty

Forrester IT

The political environment is impacting the appeal of US based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays.

Tourism 195
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Dubai and the UAE partner with Google to reshape the digital future

CIO Business Intelligence

Omar Sultan Al Olama, Minister of State for Artificial Intelligence, Digital Economy, and Remote Work Applications, Helal Saeed Almarri, Director General of the Dubai Department of Economy and Tourism, and Hamad Obaid Al Mansoori, Director General of Digital Dubai, attended the meeting.

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The space wide web is ready to launch

Tech Republic Security

There is even more to space innovation than the fledgling space tourism sector. Somewhat out of the public eye, there is a fast-growing space tech industry.

Tourism 370
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The future of travel and tourism: safe adventures, real-time guidance, and new frontiers

Trends in the Living Networks

Last week, as part of the ongoing weekly future series on the Morning Show, I spoke about the future of travel and tourism. A massive rise in sustainable tourism , with low impact hotels and activities and the opportunity to observe rare species. Click on the image below to watch a video of the segment.

Tourism 147
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Iceland Skewers Mark Zuckerberg's Metaverse With New Tourism Ad

Gizmodo

Iceland released a new tourism ad on Thursday, poking fun at Facebook’s (sorry, Meta ’s) recent promises for how we’re all going to live in the future. But Iceland’s version of Mark Zuckerberg doesn’t want to sell you on visiting the sci-fi dystopia that we were all warned about for decades. No, Iceland just wants you… Read more.

Tourism 143