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Data-Driven B2B Marketing Themes for 2024

Fountainhead

Entering 2024, I’m hoping that we see deeper use of AI/ML to enhance the marketing domains of understanding customers, enriching marketing datasets, and better analysis of customer journeys. This data can be assembled for much more precise targeting, outreach, product recommendations, and of course content.

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Amazon’s total Washington state employment declines for the first time, new numbers show

GeekWire

A logo in the lobby at Amazon’s re:Invent building in Seattle, March 2024. The net decrease in the state comes as Amazon builds up its workforce in downtown Bellevue, but sees its overall employment decline at its main headquarters campus north of downtown Seattle. Amazon state-by-state direct employment as of January 2024.

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Top 10 barriers to strategic IT success

CIO Business Intelligence

In fact, CIOs listed numerous roadblocks to IT strategic success in the 2024 State of the CIO Study from Foundry, publisher of CIO.com. Of course, CIOs can’t ignore or delay seizing on such advances, even if doing so would enable them to hit goals they and their executive colleagues previously had established, Taglienti says.

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LA’s Staples Center will be renamed ‘Crypto.com Arena’

The Verge

The logo will reportedly be revealed on Christmas Day for the Brooklyn Nets’ game with the Lakers, and Staples Center branding should be phased out by June. “In The Steve Ballmer-owned Clippers are moving to a new arena called Intuit Dome in 2024; the Staples Center is currently the only arena shared by two NBA teams.

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Polestar’s Precept concept becomes Polestar 5 electric sedan

The Verge

Polestar teased its gorgeous sedan concept, the Polestar Precept, giving it a new name — Polestar 5 — and a 2024 production date. Polestar also imagines video streaming becoming a bigger component of the in-car experience — while parked or during charging, of course.

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Rivian says it delivered nearly 1,000 electric trucks in 2021

The Verge

Rivian reported a negative gross profit of $383 million over the last three months and $465 million over the course of the whole year. Revenues were $55 million in 2021, and the company said it recorded a net loss of $2.5 The company says it has delivered a total of 920 vehicles in 2021. million in the fourth quarter.

.Net 91
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Protesters block entrances at Amazon HQ, objecting to planned use of fossil fuels in Oregon

GeekWire

Environmental activists with a group called the Troublemakers blocked entrances at Amazon’s Day 1 building in Seattle on the morning of March 27, 2024. Amazon is charting a different course , dubbed “carbon matching,” that prioritizes renewable energy projects in areas with dirtier grids.