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Data-Driven B2B Marketing Themes for 2024

Fountainhead

Entering 2024, I’m hoping that we see deeper use of AI/ML to enhance the marketing domains of understanding customers, enriching marketing datasets, and better analysis of customer journeys. I see CDPs leveraging publicly-available 3rd-party data sources, social, etc. to add to customer profiles.

B2B 130
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Salesforce plans generative AI boost for ESG reporting with Net Zero Cloud

CIO Business Intelligence

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Net Zero Cloud uses data held within the Salesforce platform to help enterprises report on their carbon footprint and manage other social and governance metrics.

.Net 114
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Snapchat layoffs 2024 to hit 10% of the parent company

Dataconomy

Snapchat layoffs 2024 came earlier than expected. Snap, the company behind the popular social media app Snapchat, is making headlines again with its decision to reduce its workforce by about 10 percent. However, a widening net loss and a volatile advertising market have underscored the need for a strategic pivot.

Company 60
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DignifAI fuels social media movement targeting women

Dataconomy

DignifAI is gaining attention in the social media lately. dignifAI pic.twitter.com/U8O400HpX4 — dignifAI (@DignifAI) February 5, 2024 Interestingly, DignifAI’s scope isn’t limited to women; a notable alteration involved dressing Elon Musk in a suit for a photo taken on a boat. How to use DignifAI?

Media 45
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Success in 2024: The essential factors every startup owner must know

Dataconomy

Welcome to the exciting world of 2024 where the startup ecosystem is buzzing with an unprecedented level of innovation and challenge. Understanding the 2024 market dynamics The business world in 2024 is characterized and driven by an era of rapid and groundbreaking technological advancements.

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Accelerating digital transformation with sustainable solutions

CIO Business Intelligence

Scores for A-List 2023 will be released in Q1 2024. Dell is committed to achieving net zero greenhouse gas emissions across the entire value chain by 20502. Social responsibility We drive digital inclusion and champion volunteering to promote prosperity across our communities.

Dell 107
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Zulily set to relaunch under new owner Beyond, now led by Marcus Lemonis of ‘The Profit’ fame

GeekWire

The company’s social media accounts sent a message Wednesday evening: “The only purple that saves you money. billion in 2023, down 19% year-over-year, and a net loss of $308 million. Coming soon.” We’ve reached out to Beyond for more details. Beyond reported full-year revenue of $1.6

Retail 134