Forrester IT
FEBRUARY 2, 2023
In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”
CIO Business Intelligence
JULY 23, 2023
When you think of B2B products, chances are you don’t picture the seamless, intuitive user experience that comes alongside the best of B2C products. Most enterprise products have a reputation for being complex and versatile, but not simple and universal. They can—and should. Nothing about that screams “delightful.”
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Forrester IT
SEPTEMBER 6, 2022
Enterprise marketing suites are the foundation of the marketing technology stack. This is especially true during turbulent times as B2C marketers confront a range of challenges and opportunities such as changing consumer needs, data deprecation, and a post-pandemic/pre-recession economy.
Forrester IT
JANUARY 29, 2019
That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.
TM Forum
DECEMBER 22, 2021
Around the world, mobile network operators (MNOs) are bullish about 5G because of the new opportunities in B2C and B2B markets they believe will result from partnership models. Why market diversity is the biggest challenge in targeting enterprises. 5G opportunities in Asia-Pacific. The role for AI and automation in 5G services.
Forrester IT
SEPTEMBER 22, 2023
Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Martech is notoriously complex and dynamic, so it’s no surprise that low-code is finding its way into the marketing department.
TM Forum
JANUARY 25, 2022
With wireless subscribers and enterprises alike expecting more personalized and value-added offerings, telcos have to adapt faster than their customers expect. Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow.
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