CTOvision
AUGUST 2, 2021
Aerospike, the provider of real-time data platforms, has expanded its Accelerate Partner Program for systems integrators, independent software vendors, cloud service providers, value-added resellers, and other hardware and software platform providers.
Forrester IT
AUGUST 4, 2021
A loyalty program is a great way to collect zero-party data. Read how your loyalty program can be a powerful tool in the post-cookie world.
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Forrester IT
NOVEMBER 23, 2022
This journey includes investing in data literacy or spending on tech. In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7 Companies want to be insights-driven, customer obsessed, and future fit. trillion dollars on technology globally.
Tech Republic Data Center
SEPTEMBER 7, 2022
With a data governance program, you can track and trace data while ensuring that data remains compliant with industry standards. The post What is a data governance program? appeared first on TechRepublic.
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
Join this webinar panel for practical advice on how to build and foster a data literate, self-service analysis culture at scale using a semantic layer. In this webinar you will learn about: Making data accessible to everyone in your organization with their favorite tools. Driving a self-service analytics culture with a semantic layer.
CIO Business Intelligence
OCTOBER 16, 2023
The numerous new attack vectors being used by threat actors to obtain payment card data underscores the increasing necessity of compliance with the Payment Card Industry Data Security Standard (PCI DSS). In the Hospitality industry, credit card data was the target of 41% of cyberattacks, according to the 2023 DBIR.
Forrester IT
FEBRUARY 20, 2023
Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.
Advertiser: ZoomInfo
But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Without it, you can’t find and reach your target accounts.
Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health
Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.
Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP
An information governance framework shows how an organization manages specific data, like personal information, as well as how this information is stored. Information privacy is a critical part of an IG program. In this webinar, you will learn how to: Implement effective privacy program management strategies. Set up a program.
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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. Intent signal data is a great way to up your marketing game.
Advertiser: ZoomInfo
talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
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From drafting a stock trading program, to creating a SQL query to model data, there are practically no limits to the applications of the AI language model assistant. ChatGPT has dominated boardroom conversations for months now. At ManageEngine, we have been working on our own AI-assistant, Zia.
Advertiser: Data Robot
As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. How product data can optimize your subscription and loyalty models. The reality is that with the new wave of digital considerations, navigating expansion can be a tricky subject.
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