article thumbnail

Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
article thumbnail

Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

CIOs Have To Treat Social Media With Care

The Accidental Successful CIO

Hackers can learn a lot from a CIO’s social media Image Credit: Blogtrepreneur Every person with the CIO job knows what social media is. In fact, we all probably have Facebook, LinkedIn, and other social media accounts. Alternatively, they might pretend to be you to trap somebody else at your business.

Media 130
article thumbnail

Did You Hear? Social Networks Want In On Audio

Forrester IT

First the social networks conquered text. Last month, Twitter announced its acquisition of Breaker, a social podcasting app, and quickly transitioned […]. Then they dominated video. And now, the new frontier: audio.

Social 440
article thumbnail

‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester IT

Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services. Our Forrester Social Technographics® data uncovers that consumers scored the lowest in the buy stage of the […].

Social 327
article thumbnail

Voulez-Vous Parler Social Networks’ Content Moderation Policies?

Forrester IT

Steve Trevor, “Wonder Woman” Social networks, tech vendors ingesting social data, and brands running social listening practices might all be wondering the same thing right now: […].

Social 251
article thumbnail

Executives on social media: The value of social leadership

Dataconomy

Social media platforms have evolved beyond personal networking, transforming into powerful professional communication and brand-building tools. This article explores the significance of executives engaging in social media and how social leadership can bring value to individuals and the organizations they represent.

Social 72