article thumbnail

Can AI Improve Your Loyalty Program?

Forrester IT

Learn about the potential of predictive AI — and, now, generative AI — in enhancing loyalty programs and strategies.

article thumbnail

For Measuring Your Personalization Programs, The Number Of The Day Is… 3!

Forrester IT

“Hey Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

For Measuring Your Personalization Programs, The Number Of The Day Is … Three!

Forrester IT

“Hey, Count von Count, how do I know if my personalization strategy is working?” It’s difficult for companies to assess because they often measure myopically at the individual point of interaction.

article thumbnail

Changing Your Loyalty Program? Here’s What To Consider

Forrester IT

Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.

article thumbnail

What We Learned From Our Own Data-Driven ABM Strategy

However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. On the surface, this is an accurate statement.

article thumbnail

How to Develop an Effective Employee Advocacy Content Strategy

IT Toolbox

Discover successful ways to launch an employee advocacy program. The post How to Develop an Effective Employee Advocacy Content Strategy appeared first on Spiceworks.

Strategy 246
article thumbnail

Invest In The Right Technologies To Develop Your Financial Well-Being Program

Forrester IT

Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies.

Financial 467
article thumbnail

The ABM Benchmark Survey

In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.

article thumbnail

How to Democratize Data Across Your Organization Using a Semantic Layer

Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale

Each panelist will present and discuss actionable strategies for making data as consumable as possible by everyone in the organization and for increasing data velocity for faster insights using a semantic layer. The impact that data literacy programs and using a semantic layer can deliver.

article thumbnail

How to Effectively Equip Your IG Program for the Perilous Journey Into the Future

Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP

Countless data breaches, hacks, and the never-ending changes being made to privacy regulations illustrate why it is critical for data-driven organizations to develop information privacy strategies that fill the gaps of their existing data management programs. Information privacy is a critical part of an IG program.

article thumbnail

How to Scale a Data Literacy Program at Your Organization

Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health

Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.

article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

article thumbnail

The Forrester Wave™: AI/ML Platforms: Vendor Strategy, Market Presence, and Capabilities Overview

As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams.

article thumbnail

Improve Onboarding with User-Centered Design

Speaker: Dr. Kate Wolin, Founder, Circea

In the age of social distancing, digital onboarding is becoming essential to any program. Join Dr. Kate Wolin, founder of Circea, for an overview of behavioral science and the evidence-based strategies that can be used to support patient engagement. Application of patient-centered design to evaluate and refine onboarding strategies.

article thumbnail

Bridging the Online and Offline: How to Apply Product Thinking to Expanding Your eCommerce Business

Speaker: John Cutler, Product Evangelist and Coach at Amplitude

Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.