Forrester IT
MAY 19, 2023
Premium loyalty programs charge a fee for access to membership or a program tier. In recent weeks, we’ve seen several new premium loyalty programs or tiers announced: Sweetgreen announced a two-tiered program in April with a […]
Forrester IT
OCTOBER 25, 2022
Today, brands leverage loyalty programs to acquire and retain customers, particularly those they lost during the height of the pandemic. But loyalty programs are a symbiotic relationship: Consumers look to programs for better experiences and cost savings, especially in light of the current economic crisis.
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IT Toolbox
APRIL 11, 2023
Discover how companies can use hiring, data, and communications tech to support their diversity, equity and inclusion programs this year. The post 3 Types of Technology To Elevate Your Company’s DE&I Strategy appeared first on Spiceworks.
Forrester IT
AUGUST 6, 2020
Putting financial well-being at the core of their strategy is critical to financial services firms’ ability to win, serve, and retain customers. To develop their financial well-being program, financial services providers are evaluating and adopting a range of contributing technologies.
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Forrester IT
NOVEMBER 21, 2018
When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?
Forrester IT
JANUARY 30, 2023
Marketing analytics is the practice of measuring, managing, and analyzing data from marketing initiatives — including channels, programs, campaigns, and tactics — to improve marketing effectiveness and identify opportunities to optimize short- and long-term objectives.
Speaker: speakers from Verizon, Snowflake, Affinity Federal Credit Union, EverQuote, and AtScale
Each panelist will present and discuss actionable strategies for making data as consumable as possible by everyone in the organization and for increasing data velocity for faster insights using a semantic layer. The impact that data literacy programs and using a semantic layer can deliver.
Speaker: Andrew Ysasi, Vice President of Advocacy for Vital Records Control, President of IG GURU®, MS, FIP, FIIM, CIPM, CIGO, CISM, PMP, CRM, IGP, CIP, CSAP
Countless data breaches, hacks, and the never-ending changes being made to privacy regulations illustrate why it is critical for data-driven organizations to develop information privacy strategies that fill the gaps of their existing data management programs. Information privacy is a critical part of an IG program.
Speaker: Megan Brown, Director, Data Literacy at Starbucks; Mariska Veenhof-Bulten, Business Intelligence Lead at bol.com; and Jennifer Wheeler, Director, IT Data and Analytics at Cardinal Health
Join data & analytics leaders from Starbucks, Cardinal Health, and bol.com for a webinar panel discussion on scaling data literacy skills across your organization with a clear strategy, a pragmatic roadmap, and executive buy-in. In this webinar, you will learn about: Launching data literacy programs and building business cases.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. On the surface, this is an accurate statement.
Advertiser: Data Robot
As enterprises evolve their AI from pilot programs to an integral part of their tech strategy, the scope of AI expands from core data science teams to business, software development, enterprise architecture, and IT ops teams.
Speaker: Dr. Kate Wolin, Founder, Circea
In the age of social distancing, digital onboarding is becoming essential to any program. Join Dr. Kate Wolin, founder of Circea, for an overview of behavioral science and the evidence-based strategies that can be used to support patient engagement. Application of patient-centered design to evaluate and refine onboarding strategies.
Speaker: John Cutler, Product Evangelist and Coach at Amplitude
Even brick and mortar businesses are integrating more digital approaches to CX -- testing out loyalty programs and subscription-based models. In this session, you will learn: How to shift your ecommerce strategy to encompass a more product-based ideology. How product data can optimize your subscription and loyalty models.
Speaker: Mark Stelzner - Founder & Managing Principal at IA
Choose the right tech to make a strong HR strategy. Attendees will leave this webinar with a better understanding of how to: Assess your current HR tech and your future HR tech needs. Prioritize and advocate for HR tech improvements. November 29, 2022, 9:30 am PT, 12:30 pm ET, 5:30 pm GMT.
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