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Adobe Buys Workfront To Boost Upstream Creative Support

Forrester IT

Adobe announced yesterday it’s shelling out $1.5 billion to acquire work management tool Workfront, cementing a longstanding partnership between the two companies.

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Adobe's latest wearable tech promises dynamic clothing that can change at the push of a button

TechSpot

The Adobe Max conference in Los Angeles is an annual gathering of engineers, developers, and creative professionals intended to showcase the latest in the company's suite of applications and emerging technologies. Read Entire Article

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EU Commission issues objections to Adobe's $20B Figma acquisition

Computerworld Vertical IT

The EU Commission has issued a Statement of Objections regarding Adobe's proposed $20 billion acquisition of web-based collaborative design company Figma. To read this article in full, please click here

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Adobe launches AI-powered GenStudio for marketers

Dataconomy

Adobe has unveiled an AI-driven platform called GenStudio for ad creation, designed to simplify the utilization of its generative AI technologies for crafting marketing initiatives. Maintaining its commitment to catering to business clientele, Adobe is integrating an AI-driven chatbot into its customer experience management suite.

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Microsoft and Adobe reveal their new AI image generators, Bing Image Creator and Firefly

TechSpot

Microsoft and Adobe unveiled their first applications for visually-based generative AI on Tuesday. The two companies have different intentions for the technology, but both are starting with a slow rollout in light of concerns over the ethics of generative AI. Read Entire Article

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Adobe brings first-party commerce data to customer data platform

CIO Business Intelligence

In a bid to cater to enterprise efforts to improve customer experience and drive hyperpersonalization, Adobe is integrating its Adobe Commerce suite, formerly known as Magento, with its Real-Time Customer Data Platform (CDP). Adobe this week also released its HIPAA-compliant, Real-Time CDP with Healthcare Shield. CRM Systems

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All Adobe Max 2023 announcements you looking for

Dataconomy

All the Adobe MAX 2023 announcements are here! Adobe MAX 2023 has arrived to redefine the very essence of design and content creation. As Adobe sets the stage for the future, we invite you to step into a realm where the fusion of art and technology knows no limits.

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